Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates.
Social Marketing
REWARD YOUR BLOGGERS!
This year alPunto Advertising added the tactic of using “Latina mommy bloggers” to help spread the word about the Los Angeles Philharmonic among Hispanics.
What Twitter users think about the Brands they follow.
eMarketer estimates there will be nearly 21 million Twitter users in the US by the end of this year, and a sizeable minority of those will use the service at least in part to follow brands.
Deal with It! Discounts Drive Brand Love on Social Media.
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.
Facebook, Social Networks get greater Share of Online Ad Spend.
More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenues will surpass $8 billion in 2012 and approach $10 billion by 2013
YouTube trumps Facebook in Youth EquiTrend Study.
YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, based on results from the 2012 Harris Poll Youth EquiTrend study from Harris Interactive.
Campaigns to Capabilities: Social Media and Marketing 2011.
Booz & Company and Buddy Media released new research, “Campaigns to Capabilities: Social Media and Marketing 2011,” which reveals insights into how leading companies are transforming their marketing capabilities as social media plays an expanding role in advertising and branding efforts.
Mom Bloggers’ Voices and Votes influence State of the Union.
However, according to a new study from Scarborough Research, a consumer marketing research firm, their social and political influence reach far beyond the confines of the playground. DOWNLOAD Report Here.
Marketers seek to better measure Social Media Success.
Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics.
When Consumers Tweet complaints – Should Brands Respond?
For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers’ expectation for interaction with brands has risen.
Getting to Know (and Like) the Social Mom
Nielsen’s recent Women of Tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are quite influential. DOWNLOAD Report Here.
Women Car-Buyers – more confidence and say Blogs influence decision to Buy.
BlogHer, Inc. announced the results of “Put Her in the Driver’s Seat”. The survey, designed to explore how women feel and where they turn for advice when shopping for cars, revealed a significant positive impact on female buyers who used blogs and social media — and a preference for blogs and official product information sources versus traditional media and social networks.
Latino Social Media Blogger Trends – To pay or not to pay? La Pregunta …
As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere. For the benefit of those of you who are more on the advertising side, I’ll provide an overview of the general debate around guaranteed content vs. earned content and how it plays out in the new social media context, and then I’ll share my views of how these issues take on a complex twist in the growing Latino social media sphere.
By Cristy Clavijo-Kish is CEO & Partner of Hispanicize
With Rise of Social – There’s a Game for Any Marketer.
The rapid ascent of free-to-play games across social venues and mobile platforms has reshaped the landscape for in-game advertising. Marketers considering attaching brands to gaming content have a richer array of choices today than ever before.
Social Media comes up Short for Agency Prospecting.
eMarketer expects US online ad spending to reach $31.3 billion this year, growth one imagines would position ad agencies for gains in new clients and business expansion overall.
Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37%.
comScore, Inc. released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year.
Facebook Fans “Like” Social Media Study of Top 100 Advertisers.
Coke is it! Especially on Facebook says Covario, Inc. in a just released white paper reporting on how leading global advertisers are faring with their fans on the world’s largest social media platform. DOWNLOAD Report Here.
Moms continue flocking to Facebook.
Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information about parenting, among other things.
