Social Marketing

According to final results from a new Ogilvy-ChatThreads study of restaurant consumers, individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed. VIEW Report Here.

Companies are focusing a lot of effort on social media, and are investing resources and budgets in specific areas to improve this marketing tactic.

ESPN Deportes introduces “EL TUITERO,” the network’s dedicated “Twitter ambassador” for the XVI Pan American Games.

Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.

Becoming social is an imperative for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a new global Weber Shandwick study in partnership with Forbes Insights.

Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.

The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, released October 11 the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Sports and Social Media. DOWNLOAD Report HERE.

Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.

People aren’t just consuming content on social networks, they’re actively sharing it. As television becomes more digital – in the form of sharable video clips or articles about a show’s premiere, for example – social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market.

Verizon launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.

Alcohol industry watchdog Alcohol Justice (formerly Marin Institute) took direct aim at Diageo and Facebook’s egregious new youth-oriented alcohol marketing partnership, the first of its kind in social networking history.

A lack of control over messages associated with the brand often comes with the territory for digital marketers, who must deal with the possibility that negative word-of-mouth can spread virally online. But positive word-of-mouth can also replicate itself across social networks and other sites, winning new customers and keeping loyal ones.

Hard to believe that at this point very few brands are engaging Hispanics in social media. Many are either “afraid” (for lack of a better word) or do not give the importance deserved by the market to launch their very own Hispanic channels. Brands are still only dedicating a small fraction of the overall marketing dollars to the Hispanic market and budgets are often the excuse for not investing in Hispanic social media outreach. by Andy Checo

comScore, Inc. released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

Some 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. The Pew Research Center’s Internet & American Life Project asked those texters in a survey how they prefer to be contacted on their cell phone and 31% said they preferred texts to talking on the phone, while 53% said they preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.DOWNLOAD Report Here.

Retailers are increasingly shuttering Facebook storefronts while U.K., U.S. and French fans (recently rechristened “likers” by Facebook) are following fewer brands, and are not as quick to like a brand or recommend a brand to friends. Still, it’s not all doom and gloom as Facebook prepares to do battle with Google +.DOWNLOAD Report Here.