Social Marketing

Not only are Hispanic consumers more likely to regularly use smartphones and tablets, they tend to be more engaged on their mobile devices than the general population, according to the BIGresearch Simultaneous Media Usage Survey.

Telemundo Communications Group announced it will be hosting its first ever “Digital Influencers Event” on Wednesday, April 27th and extending into Thursday, April 28th, at Telemundo Studios in Miami, Florida.

padma media & marketing, Inc., a full-service marketing communications firm, announced the launch of the Latina Lifestyle Blogger group. Hosted on Facebook, the “private” Latina Lifestyle Blogger group boasts the membership of more than 180 Latina blogs devoted to fashion, beauty, food, entertainment and other lifestyle topics.

Clarisonic started its Facebook page in summer 2009. The company uses the page to interact with customers, educate people about products and build brand awareness, said Carrie Mass, internet marketing manager.

Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.

In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business. Available at HispanicPRpro.com and HispanicCMO.com

As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture.

How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number. Also Available at HispanicCMO.com and HispanicPRpro.com

Social media is known as a venue for brand discussions, but social sites, and digital in general, are still not the first choice for shoppers talking brands. Available on HispanicPRpro.com

It is only March, but 2011 will go down as the year that TV networks experimented in earnest with social media around their programming. During Super Bowl XLV on February 6, Twitter users set a new record by sending 4,064 messages each second, the highest number per second for a sporting event, according to The New York Times. By the time the Academy Awards aired in early March, ABC had launched a mobile app and website that let internet users watch and comment on behind-the-scenes video streams and backstage celebrations.

As head of digital for PepsiCo Beverages America, Shiv Singh oversees all digital paid, owned and social media for the company’s various beverage brands. This includes the company’s well-known Pepsi Refresh project, as well as smaller awareness and social media campaigns. His challenges increased in mid-March when Beverage Digest dropped its rating of Pepsi from the No. 2 carbonated drink in the country, to No. 3, behind Coke and Diet Coke. He talked to eMarketer writer/analyst Kimberly Maul about how PepsiCo measures social media and the role Facebook plays in its social media outreach.

Facebook, the largest social network in the US as well as the world, has been adding members at a rapid clip for the past two years. While that growth will moderate now that the social network is reaching a saturation point among many age groups, it will continue to gain audience for the foreseeable future.

Reports of Twitter usage can vary widely. The company itself reported that as of September 2010, 175 million accounts had been created. Firms that track unique visitors to Twitter.com tallied between approximately 20 million and 26 million per month last year.