In another manifestation of our Worlds Colliding trend—the idea that the borders between the digital and the physical worlds are becoming fuzzier—PepsiCo’s new Social Vending System allows people to send free soda to friends. Customers select a beverage and then enter the friend’s name, mobile number and a text message that includes a code that can be redeemed at another machine; they can also record a short video message, making the experience even more dynamic. And for the altruistic, there’s an option to send a beverage to a stranger. By Sean Aaron – Emerging Media in North America. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Social Marketing
More than half of adults in P.R. have a Facebook page.
A whopping 55% of Puerto Ricans have a Facebook page and 45% visit Google in a given week, according to the latest CARIBBEAN BUSINESS/WOSO Radio/Gaither International weekly poll. Both sites attract younger, wealthier and educated Puerto Ricans, survey results showed. Gauging Puerto Ricans’ online-usage habits, the poll, conducted in March, consisted of 600 face-to-face interviews of an islandwide representative sample of adults.
Trialogue: The Intersection of Social Media and Loyalty.
The powerful reach of social media enables loyalty marketers to extend their mastery of dialogue with customers on a grand scale, achieving trialogue: proactive three-way conversation between customers and their friends and the companies they really about. ACCESS REPORT HERE.
Decline in Word-of-Mouth Opinion Sharing about Companies & Products.
Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they
share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows.
Social Media Marketing in Mobile-Oriented Countries.
Some of the world’s most avid social network users live in Indonesia, where more than half of the country’s online population participates on social networking sites, according to the Boston Consulting Group. Like in a number of emerging markets where most of the population earn low incomes, users in Indonesia tend to connect to networks via mobile devices rather than PCs. As a result, marketers’ early forays there are geared toward these user attributes.
Small Businesses Focus Social Efforts on Top Sites
Small businesses are continuing to increase their use of social media marketing, and now nearly half are using it to find new customers, according to one survey.
Hispanic Social Media Programs are lagging, but are poised for growth.
Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey releasedin conjunction with Hispanicize.
Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market. DOWNLOAD SLIDES HERE.
Ad Dollars Return – Social Media hits the Ceiling?
Advertising is looking up in early 2011, according to the STRATA quarterly survey of major advertising agencies. STRATA found that new confidence in advertising during the first quarter resulted in 56% of respondents reporting an increase in overall business. TV is the most attractive draw for advertising dollars, but social media lost ground in the interactive spend category.
How Engaged Is Traffic from Social Sites?
Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.
Are consumers interested in finding deals on Social Sites?
Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But have consumers made a strong connection between social networks and retail?
2011 Social Media Marketing Industry Report.
Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”
To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. DOWNLOAD REPORT HERE.
