Social Marketing

Social media has put power in the hands of the consumer, giving everyone a publishing platform to push out their thoughts and feelings to the world at large. This has given great power to word-of-mouth, typically considered the most trustworthy form of marketing. But social behavior is changing as it matures.

Telemundo Communications Group Inc. announced the launch of a new strategic social media unit, Social@Telemundo.

Corporate social responsibility (CSR) activities have the potential to enhance customer value in many ways, The Conference Board said in a report.

The percentage of consumers who posted a negative or positive comment about their interaction with a Consumer Affairs Department has doubled in one year, compared to the same study conducted a year ago. The study was sponsored by The Center For Client Retention.

Kristen Purcell presents Pew Internet findings on teen communication trends and social network site use as part of a joint webinar with the Girl Scout Research Institute. The webinar also features findings from the Girl Scout Research Institute’s latest study of social network site use among teen girls. DOWNLOAD PRESENTATION HERE.

Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers, but by 2009 the numbers had dropped to 14% of teens and 15% of young adults. During the same period, the percentage of online adults over thirty who were bloggers rose from 7% blogging in 2006 to 11% in 2009. DOWNLOAD REPORT HERE.

Marketers appear to be inching closer to answering the question of social media ROI—or at least making a serious effort—as the stakes get higher.

While nearly 50% of U.S. adults–some 105.8 million people–visited a social media Web site in the last 30 days, Millennials ages 18+ appear to be the most dependent upon such sites to feel connected to others, according to the latest consumer insights data from GfK MRI.

Efficient Frontier released a commissioned study conducted by Forrester Consulting on behalf of Efficient Frontier which was designed to illuminate the challenges marketers currently face in managing their search and display advertising campaigns together. The objective of the study was to understand how marketers are integrating their online campaigns as well as examine the barriers preventing them from optimizing spend across channels. DOWNLOAD REPORT HERE.

More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable.

PR Newswire and its broadcast and multimedia division, MultiVu, announced the launch of ARC for Marketing, a dynamic, multimedia and social media platform designed specifically for marketers to provide for deeper audience engagement through all online channels.

Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.

Consumers planning to make large-ticket purchases are active on a variety of digital channels as they make their way through the purchase funnel. The media usage habits and preferences of intended audiences must inform marketers’ decisions about where to target them, and whether social media efforts make sense for their brand.

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