Knowledge Networks is expanding its social media offerings to include custom analytics, giving marketers and researchers comprehensive information about social media’s effects on product categories and how “SoMe” (a.k.a., social media) conversations reveal people’s feelings about specific products or topics.
Social Marketing
22% of online Americans used social networking or Twitter for politics in 2010 campaign
Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or the election itself, and 2% of online adults did so using Twitter. DOWNLOAD REPORT HERE.
Where the True Growth Lies – The market for digital media.
With projection of better than 6 percent growth over the next five years, it is widely believed that media and entertainment sector is expected to continue with the success it has enjoyed over the past decade. Consensus forecasts suggest that most of the growth will come from new digital media that was designed from inception to be interactive. DOWNLOAD REPORT HERE.
7 in 10 Marketers have little understanding of Social Media conversations surrounding their Brand.
Alterian announced the results of its 8th annual survey that polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators from across the globe. This year’s topic, “How Engaged is Your Brand?” examined marketing expenditure, social media measurement and the level of personalization across digital channels.
By Jemilly Castro – Zubi Advertising
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com
How Twitter (finally) became relevant for me… or at least extremely useful
Now I, like any normal and reasonable tech obsessed human being, jumped on the twitter bandwagon as soon as I was aware it existed. Don’t ask me when this was, but it couldn’t have been that long ago, four years ago tops. I then investigated, played around with it and made unimportant posts about my everyday life. I quickly became bored with it, uninterested really. I had no true use for it, other than to sporadically read any random thoughts from those I deemed worthy enough to follow.
By Jemilly Castro – Zubi Advertising
Available at HispanicCMO.com and HispanicPRpro.com
The Pros, Cons & Learning Curve of Social Media.
Social media has opened the door, or more accurately, many doors, to increasingly numerous ways for people to interact with others, customize their online experiences and receive positive, enriching benefits from their activity therein. In fact, two in five Americans say that they have received a good suggestion for something to try as a result of their use of social media (40%), 15% say they have made a connection regarding a job opportunity, and one in ten say they have found a new apartment or house through their social media use (9%).
Social Plays vital role in Corporate Responsibility, Green Initiatives.
We recently released our Vitrue 100, which annually ranks the “most social” brands by measuring “social mentions” across the vast social web. For this article, we drilled down to see what companies on our Vitrue 100 list had powerful and successful “green” and “socially responsible sustainability” programs. Although the brands on the list generated their buzz from many tactics, we believe that having successful green initiatives and sustainability programs can have a powerful effect on brand loyalty and brand awareness. And that can truly drive some positive social buzz.
Available at HispanicPRpro.com
Social Media Strategists look hard at ROI this Year.
Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011.
What makes for a Compelling Corporate Blog?
eMarketer estimates that, even with the hype around newer social media sites like Facebook and Twitter, nearly two in five US companies will maintain a public-facing blog this year for marketing purposes. This usage is on the rise as firms will increasingly realize the value of the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing.
Available at HispanicCMO.com and HispanicPRpro.com
The Future of Social Shopping.
Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.
The Evolution of Twitter Usage
Twitter’s user base has experienced infamous growth over the past couple years, with the company announcing in December that 100 million new accounts had been opened in 2010 and eMarketer estimating that the US Twitter population rose from 18 million in 2009 to 26 million last year. The social media service may also be beginning to mature as a community.
