Social Marketing

This is an interesting video that helps position social media and the impact on society, business, politics and our personal relationship.

Social media was once seen by some marketers as a quick and easy way to reach consumers at their newest channel of choice. Advertising on the sites was relatively cheap, and marketing on the sites by creating a brand page or profile was free—it only cost internal time and resources.

If moms weren’t already an attractive enough target for marketers, a Keller Fay study of US internet users and their brand conversations has found that they are more responsive to word-of-mouth than other adults and more likely to help pass on brand messages.

Although still a relatively young technology, social networking is already a global phenomenon. In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. And this is particularly true of young people. DOWNLOAD REPORT HERE.

Twitter advertising is attracting more interest from marketers.

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Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.

This is the first-ever survey reading from the Pew Research Center’s Internet & American Life Project that exclusively examines Twitter users. In previous surveys, the Project had asked internet users whether they “used Twitter or another service to share updates about yourself or to see updates about others?” DOWNLOAD REPORT HERE.

As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.

Next year, four in five US businesses with at least 100 employees will take part in social media marketing, eMarketer estimates. That’s up from just 42% as recently as 2008, and the number of marketers using the channel will continue to rise through 2012.

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Todobebe’s Blogs de Mamas provides a comprehensive platform for mom bloggers to gain access to new revenue opportunities, blogging tools, and to extend the reach of their unique voices via distribution of their content within Todobebe’s digital communities for moms and parents (todobebe.com, vivalafamilia.com, embarazo.com).

Are you brainstorming ways to add new fans? Tweeting “exclusive offers”? Shifting your staff around in order to support these new efforts? And do your social media efforts feel like an “add-on” — yet another time-intensive activity on your already overwhelming marketing task list? Our advice is to STOP. Stop and rethink your approach to social media with a new perspective. Rather than focusing on being on more sites, adding fans or getting comments, instead zero in on ideas for engagement, influence and activation — and that all-important lever, trust.

By Eric Weaver, Director of Digital Strategy DDB Canada

Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them—and have those messages widely disseminated—across social media. But most brand-related chatter, both online and offline, is positive. And positive buzz carries more weight with consumers, according to research from Keller Fay Group.

The BACARDI Together Index uses an unprecedented 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. The large sample and volume of questions allows for a comprehensive evaluation of social connections in a way never before done.

Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push. By Geoff Ramsey—CEO, Co-Founder / eMarketer

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A recent study by eMarketer found that one-third of U.S. companies now have a blog for marketing purposes, and that number is likely to rise to 43% by 2012. Break those numbers down by industry, however, and pharmaceutical and medical device makers barely make the chart. The biopharma industry is virtually invisible on the Internet, allotting less than 4% of its more than $4 billion direct-to-consumer advertising spend to online outlets in 2008. Unfortunately, this reluctance to move into the Internet realm ill-serves all consumers, particularly those in search of reliable, credible health information.

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