Many social media marketers are working with the ultimate goal of integrating social into their company’s overall marketing efforts and gaining the experience to conduct the best social campaigns. But according to research from SmartBrief conducted by Summus, they could have a long wait.
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Social media users in the U.S. find advertising is a fair price to pay for using social media sites and features. Fifteen percent are more inclined to buy brands that advertise in social media, representing slightly more than 30 million people 13-80 years old. Social media site ads also drive brand exploration, with 25% more inclined to find out more about brands that advertise on social media sites. When coupled with the fact that social media use has reached almost universality, marketers may consider the medium as more than a listening tool.
Social media marketing is rapidly becoming a critical mechanism to influence and drive key business objectives. Interactive marketers who know the secrets to engaging prospects and customers on social sites and to analyzing return on investment can improve their business-impacting metrics, such as website visits, conversions, and sales. DOWNLOAD REPORT HERE.
Modern moms are older, more confident and more connected than ever before, according to the WhatToExpect.com report “Delivering a Mom: How Today’s New Moms Learn, Decide & Buy.”
For the past few years, General Motors has managed its efforts on Facebook, Twitter, blogs, online video and other social media activities from within its communications group. In 2011, GM will be moving social media marketing into its brand groups. Christopher Barger, global director of social media, spoke with eMarketer principal analyst Debra Aho Williamson about the challenges of this transition, how GM allots budget for social media within digital marketing, and what measurements the company needs to have in place to increase spending on social media marketing.
Christopher Barger – Global Director of Social Media / General Motors.
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression—and for brand and product recommendations. eMarketer estimates that 51% of US internet users will read blogs at least monthly this year, and according to October 2010 research from blog portal Technorati many will find them influential.
Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email campaigns.
ComBlu’s study of 78 brands and 241 communities shows significant progress in adoption of best practices and a more strategic orientation to social engagement. DOWNLOAD REPORT HERE.
Teens spend hours each day planted in front of Facebook. College students get the shakes when they are asked to go a week without social media. Moms are hooked on playing FarmVille. The word “addiction” gets tossed around.
