The personal blogosphere, while it still boasts million of online journals and participants, has largely stalled in recent years. Consumer use of social media has moved more toward social networking and microblogging, which seem to have eroded the perceived usefulness of full-fledged blogs. But in the corporate world, a different picture emerges.
Social Marketing
What makes Social Media Trustworthy?
One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them.
What Nonprofits can teach Brands about Social.
Corporate marketers have come a long way in their adoption of social tools and sites in the past few years, but they still have much to learn. One less obvious source of social media marketing experience is nonprofits.
Available on HispanicPRpro.com
Latina Blogger presence spicing up BlogHer Conference 2010.
The recent explosion of Latina bloggers on the web has sparked a buzz of excitement throughout cyberspace. From bilingual mommy bloggers to feisty fashionistas, these lovely Latinas are expressing their views and opinions to a wide array of subscribers, some Spanish-speaking and some not. The growing power of Latina bloggers or “Blogueras” is now a force to be reckoned with in cyberspace.
Heavy Twitter Users bring Social Activity to New Heights.
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.
What Americans Do Online: Social Media & Games Dominate Activity.
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.
Twitter and the Consumer-Marketer Dynamic.
Twitter has more than 100 million users posting a collective 65 million tweets each day, yet it has failed to click with brand marketers — and brand marketers have failed to click with it. Find out how Twitter can be used more effectively to create deeper connections with consumers and your target audience. DOWNLOAD WHITEPAPER HERE.
Social Networking sites reach a higher % of Women than Men.
comScore, Inc. released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men.
Why Consumers connect with Marketers via Email and Social.
Many email and social media marketers are beginning to realize that by combining the strengths of both tactics they have an opportunity to increase effectiveness, rather than compete with each other.
Retailers luring Teens with Social Tools.
Marian Salzman has worked with Fortune 500 marketers and identified youth trends for more than 20 years and currently serves as president of Euro RSCG Worldwide PR, North America. She launched The Sisterhood, a boutique agency within Euro RSCG, in 2009. A kind of research lab, the new agency focuses on consumer insights pertaining to girls ages 13 to 19. Salzman spoke with eMarketer’s Tobi Elkin about kids’ shopping habits, behaviors and expectations.
By Marian Salzman – President / Euro RSCG Worldwide PR, North America
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Gay & Lesbian more frequent Blog Readers.
As media trends accelerate towards citizen-journalism and blogger-created news content, a new national survey again validates that gay and lesbian adults online today are among the nation’s most loyal and heaviest blog readers and social network users.
Digital Influence Index.
The Internet has transformed the lives of millions while disrupting and displacing the business models of traditional media channels around the globe. But what impact does the Internet have on how people live? How important a role does it play in their decisions? Does that role vary from country to country, or are users’ experiences universal? Will concerns about such issues as privacy and security dampen consumers’ digital enthusiasm, or will new media continue to play an expanding role in their lives?
Available on HispanicPRpro.com
