U.S. adults who use the social networking Web site Twitter are more likely than the average adult to be highly active on the Internet as well as in their communities, according to GfK MRI’s Survey of the American Consumer.
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Veronica Fielding and her team at Digital Brand Expressions examine how brands are approaching social media in this new survey, including how companies are handling and defining social media duties and how they’re tracking competitors’ efforts. DOWNLOAD REPORT HERE.
Jason Rivera is responsible for managing strategic planning and consumer insights for a diverse client roster at AMP Agency that includes Coors, Levi’s, LifeStyles Condoms, Warner Brothers and Converse. He specializes in developing strategies that foster brand loyalty by aligning corporate goals with consumer ideals. He spoke with eMarketer about kids and online and offline shopping, as well as the influences that shape their preferences and how they like to shop.
Jason Rivera – Director of Consumer Insights and Planning atAMP Agency, an Alloy Media & Marketing property
Available on HispanicPRpro.com
While the fast-moving social media sphere is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. It’s humbling—the Twittersphere delivers new headlines to digest seemingly every nanosecond. But it’s exciting at the same time.
In the US, about one-fifth of Hispanic women said they made social network comments about purchase experiences all the time, but respondents were more likely to speak up only when they had a good experience.
In a new poll released by Weber Shandwick in partnership with Powell Tate and KRC Research, nearly one-third (34%) of the American public report that they are “tuning out” of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.
When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel — but marketers have yet to capitalize on that influence. That is the central finding of the 2010 Digital Influence Index, released by Fleishman-Hillard International Communications in conjunction with Harris Interactive. DOWNLOAD REPORT HERE.
Many social media marketers are eager to tie a hard number to the value of their efforts. To that end, firms have attempted to analyze the worth of fans and followers on social networking sites like Facebook.
As Facebook matures as a viable marketing and customer service channel, brands are looking to quantify and understand the impact of their engagement on the platform. Far too many fail to quantify ROI in such a way as to convince a CFO of the merit of increasing or shifting investment towards Facebook marketing. Syncapse’s model aims to help brands better evaluate the financial returns that social members on Facebook provide to their business as they commit time and resources to the world’s biggest social networking site. DOWNLOAD report here.
Social Networking has exploded in popularity over the past two years, with the percentage of Americans maintaining a profile page on one or more social sites doubling from 24% in 2008 to 48% in 2010. Even more remarkably, as social networking has entered the mainstream, it has also quickly become not just an occasional diversion but a habitual part of American life. DOWNLOAD report here.
With a focus on how brands can listen and learn, Pete Blackshaw, EVP of Digital Strategic Services for Nielsen led a Consumer 360 insight session on the rapidly changing social media landscape (”some of these slides should have been updated even this morning,” Pete quipped). Joining Pete was Yael Taqqu, Principal at McKinsey & Co., and Frank Eliason, Senior Director of Comcast’s customer service.
The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) today announced a global joint venture, NM Incite, created to help leading companies harness the power of social media intelligence to drive superior business performance. NM Incite gives companies the capabilities to better understand, value and take advantage of the rich insights made possible by social media.
