Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them.
Social Marketing
Reaching Teen Influencers with Social Messages.
eMarketer estimates about 80% of US teen Internet users visit social networking sites at least monthly, but it may seem difficult for marketers to reach them there when they’ve signed on mainly to chat with their friends and post personal updates.
Forget Social Media: Think Social Profitability.
Why brands need to rethink social media from the C-suite down (and not as a P&L line item), with examples including Ford, Dell and IBM.
How consumers Interact with Brands on Social Networks.
The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Marketers have been chasing this audience for several years, but the question remains: Do consumers notice, or care?
AVAILABLE on HispanicPRpro.com
Hispanics Beyond Broadband: Leveraging Video and Web 2.0 to Facilitate Online Conversations.
Join PR Newswire for a FREE webinar as our expert panel discusses how brands are successfully utilizing online video to engage Hispanic audiences.
Also AVAILABLE on HispanicPRpro.com
B2B spending on Social Media to Explode.
Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.
B2B Marketers gain ground with Social.
Business-to-business (B2B) companies are participating in the social space, but they are not yet as engaged as their business-to-consumer (B2C) brethren and face greater internal obstacles, according to a report from digital marketing agency White Horse.
Reputation Management and Social Media.
More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions. For example, more than two-thirds (71%) of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online.
AVAILABLE on HispanicPRpro.com
How Blogs and Social Media agendas relate and differ from Traditional Press.
News today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know. Some 44% of online news users get news at least a few times a week through emails, automatic updates or posts from social networking sites. In 2009, Twitter’s monthly audience increased by 200%.
While most original reporting still comes from traditional journalists, technology makes it increasingly possible for the actions of citizens to influence a story’s total impact.
AVAILABLE on HispanicPRpro.com
For Female Social Followers – Brands Rule.
About one-half of online women in the US were fans or followers of a company’s social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.
It was most popular to follow brands, especially in the consumer packaged goods category. Women were less engaged with retail outlets on social sites.
AVAILABLE on HispanicPRpro.com
Advertising vs. Public Relations for world domination of Social Media responsibilities.
It almost sounds like an up coming mixed martial arts event.
The voracity of the discussion occurring between ad agencies, digital agencies, PR firms and clients to determine who should lead the efforts in managing and setting the tone of Social Media and Marketing strategies & implementation was also center stage this past week at the first US Hispanic PR summit.
Available at HispanicCMO.com
