Social Marketing

About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site’s classifications do not accurately represent them

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Thanks to social media, hundreds of millions of individuals are liking, commenting on, and sharing content throughout the course their day. However, as last year’s Fullscreen report “Understanding Multigenerational Youth Audiences” revealed, gen Zers admit to spending “way too much time” with social media or that “it was a problem.” Even a recent survey by Pew Research found that more than half of young people say they would “have a hard time” giving up social media.

In the latest episode of “Behind the Numbers,” forecasters Monica Peart and Eric Haggstrom dig into eMarketer’s latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.

40% of the world’s population use social media. With some industry reports claiming that consumers on average spend two hours every day sharing, liking, tweeting and updating on these platforms, what does 2019 hold?

U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.

Kantar Media has performed an analysis comparing the top 50 advertisers on Facebook to the top 50 advertisers across all measured media. During the first half of 2018, the leading Facebook advertisers spent $1.1 billion on the platform – representing approximately 11% of their total multimedia ad investment, indicating a significant shift in spending to Facebook.  By comparison, the leading advertisers across all measured media spent 4% of their total budgets on Facebook, or $560 million, while spending $8.6 billion on national TV.

When it comes to social behaviors, US residents who hail from Latin America tend to be more social and team-oriented than the overall population.

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer’s “Behind the Numbers,” we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

Produced by Telemundo and Somos Productions, the fourth annual “Latin AMAs” pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show.

In today’s episode of “Behind the Numbers,” we’re talking about the “Big Three”—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why,

Today’s world has never been more connected. And the advent of social media has served as the catalyst to this, connecting people far and wide across multiple platforms and throughout a myriad of interests.

About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey. Many of these consumers, however, are skeptical of the information they see there: A majority (57%) say they expect the news they see on social media to be largely inaccurate. Still, most social media news consumers say getting news this way has made little difference in their understanding of current events, and more say it has helped than confused them (36% compared with 15%).

Social media wasn’t the realm of any one person, department or organization. It was owned by everyone and no one. The only thing early adopters of social media had in common was the desire to create change.  

Tesla founder and all-around tech visionary Elon Musk made waves earlier this month when he tweeted that he was considering taking the electric car company private.  The tweet, which generated wild trading in Tesla stock and reportedly sparked a federal investigation, illustrates the perils of C-level executives acting on their own on social media.

54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen’s screen time. But parents face their own challenges of device-related distraction.

Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.

Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

Hispanic consumers are a key target audience for marketers worldwide. In this infographic, we investigate the social media behaviors of Hispanics in the U.S.A, including bilingual, English-first and Spanish-first consumers.