Sports

beIN SPORTS has named Roy Meyeringh Vice President of Business Development & Affiliate Sales for beIN SPORTS USA.

“Viernes Futbolero Tiempo Extra,” the 30-minute live local sports show that debuted last year in Los Angeles and San Francisco, will expand into the Las Vegas and Phoenix markets when the show returns on Friday, February 5.

Matt Neidl will lead US Multicultural and LATAM sales for the organization.

ESPN Deportes will offer exclusive live coverage across all platforms of the 2016 Caribbean Series from Santo Domingo, Dominican Republic, starting on Monday, February 1 at 1:50 p.m. ET

The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.

Univision Deportes announced that it has acquired from UEFA (Union of European Football Associations) the exclusive U.S. Spanish-language broadcast rights to all UEFA national team competitions from 2018 to 2022. 

The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.

CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

The competition features top young players, ages 12 and under, from 17 top global clubs and will be held at the Ransom Everglades School in Miami, FL beginning on Sunday, December 27th through Tuesday, December 29th.

To what extent does and should the big data phenomenon factor into the business side of sports organizations?

ESPN Deportes debuted its new four-studio production facility in Mexico City, December 7, with the kick-off transmission of SportsCenter.

Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).  As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league’s Hispanic marketing initiative, Noches éne-bé-a.

Univision Deportes announced the contenders for the second annual Premios Univision Deportes (Univision Sports Awards). Nominees include top athletes and teams from the leagues and sports that U.S. Hispanics care about most.

Combate Americas, the first-ever U.S. Hispanic Mixed Martial Arts (MMA) sports franchise founded by Ultimate Fighting Championship (UFC) co-creator Campbell McLaren

ESPN relaunched its signature Spanish-language websites, delivering newly revamped sites for fans across Latin America and Spanish-speaking fans in the U.S. and around the world.

MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes.

No other event inspires, entertains and unites hundreds of millions of people around the globe like the Olympic Games; this athletic competition sustains us for a two-week period when 88 countries come together to display athletic prowess in the name of personal achievement, patriotism and honor.

NBCUniversal Telemundo Enterprises announced  that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.

When the 2015-16 season tipped off last week, about 22% of the league’s roster spots were held by foreign-born players. That’s significantly ahead of the NFL’s 0.65%, and not too far behind the MLB’s 26.5%. But MLB’s international talent pool — 220+ strong — is concentrated mostly throughout Latin America (17 countries). The NBA’s 100+ internationals come from 37 different countries and territories spread across all seven continents.