Sports

Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world’s most widely viewed sports event — over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!

Univision Deportes announced the second annual Premios Univision Deportes (Univision Sports Awards).

Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.

Fernando Fiore makes his English-language debut next month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup.

Jesse Losada, one of the most renowned sports broadcasters in Hispanic television, joins FOX Deportes to serve as its play-by-play announcer for NFL and College Football and blow-by-blow announcer for Premier Boxing Champions.

Entravision Communications Corporation and the National Football League announced a three-year radio broadcasting agreement.

The San Francisco Giants and broadcast partners NBC Bay Area, Telemundo 48 Area de la Bahia (KSTS) and CSN Bay Area will mark this year’s Hispanic Heritage Month with a first-time, live, Spanish- language telecast of a Giants’ game. 

ESPN Deportes will offer exclusive coverage of 2015 FIBA Americas.

The Miami Dolphins and 1210 ESPN Deportes (WNMA-1210 AM) announced they have entered into a multi-year agreement for the station to become the official Spanish radio broadcast partner of the franchise.

As the official broadcast radio station 1210 ESPN Deportes will air all 41 home games and provide full coverage throughout the entire 2015-2016 season.

ESPN and ESPN Deportes kicks off their exclusive, multiplatform coverage of the 2015 Pan American Games with Opening Ceremony LIVE from Toronto, Friday, July 10 at 7:30 p.m. ET. with Jose Ramon Fernandez, David Failteson, Carolina Guillen and Fernando Palomo onsite.

Sunday’s Women’s World Cup championship’s stunning 5-2 win over Japan was a trill to watch.

As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament.

Even before the first whistle blows for Tuesday’s inaugural game of the 2015 CONCACAF Gold Cup tournament, Univision Deportes, Gold Cup’s official Spanish-language broadcaster, will start offering fútbol fanáticos comprehensive coverage across Univision Network, UniMás and UDN (Univision Deportes Network).

FOX Deportes named Mark Simmons Vice President, On-Air-Promotions and Jose Luis Ortega, Digital Director.

FOX Deportes named Sandra Rojas Marketing Director

The quarter finals of the FIFA Women’s World Cup have arrived. While female followers are largely watching the soccer games on TV, social networks are likely playing a key role in keeping these fans in the know.

The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person’s right of publicity, a serious scandal can negatively impact a celebrity’s brand value. FIFA’s reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand’s persona.

Azteca America announced that it has signed Nissan as presenting sponsor of the Liga MX Games on Azteca stations through March, 2016 in a total of 27 markets. This deal reflects the Station Group’s ongoing efforts to execute national marketing opportunities with local extensions for client partners.