Sports

WAPA Television has signed an agreement with Miguel Cotto Promotions to present “Boxeo Boricua” (Puerto Rican Boxing) exclusively in the U.S. on WAPA America.

In our 24/7, instantaneous-gratification world, I’m still amazed at our collective lack of patience when it comes to winning or losing. As sports marketers we talk about building a brand, yet with rampant free agency I’ve long maintained that we are really just rooting for a shirt. Sports fans in our annual omnibus study consistently express a desire for some continuity with the players on their favorite teams, yet the number of players that enjoy a career on a single team, regardless of the sport continues to dwindle.

IMS is introducing a beIN SPORT dedicated sales force in the major advertising markets in the U.S.

The NFL has had more than its share of negative press this season. The league has been under fire for allegations of downplaying brain injury dangers for its players, and more recently has come under fire for at least one team allegedly tolerating bullying among its players. In addition to all this, a recent Harris Poll finds that Americans are most likely to identify the NFL (31%) as among the sports, leagues or organizations in which it would be hardest for a current athlete to “come out” as lesbian, gay, bisexual or transgender (LGBT).

FOX Deportes and the National Football League are joining forces to bring Super Bowl XLVIII to the network.

Between the return of professional football and the MLB playoffs, September was a busy month for sports fans. Sports websites attracted more than 87 million Americans and 36 million smartphone owners tapped into the action using a sports app.

ESPN Deportes Radio has reached a sub-license agreement with Fox to broadcast the UEFA Champions League.

Lino Garcia, ESPN Deportes’ general manager, sat down with HispanicAd recently to talk about all things ESPN Deportes, the current state of Spanish-language cable and sports media.

Vincent Cordero EVP and GM of FOX Deportes has announced his resignation and will be heading to Miami to be COO of Time Warner’s HBO Latin America

The U.S. Men’s National Team shattered Panama’s hopes of a berth to the 2014 FIFA World Cup – and kept Mexico’s alive – with two stoppage-time goals to rally for a 3-2 victory at Estadio Rommel Fernandez.

For a few minutes, Mexico’s hopes of qualifying for the World Cup were on life support, only to be saved by Zusi’s equalizing strike. If the U.S. would have lost to Panama, Mexico, who lost to Costa Rica 2-1 this evening, would have finished in fifth place and missed out on their first World Cup since 1982. With the U.S. win in the final minutes, Mexico was assured a fourth place finish ahead of Panama. The USA’s rivals will now play the two-game Intercontinental Playoff against New Zealand on Nov. 15 and 19, with the aggregate winner advancing to the 2014 FIFA World Cup.

Rosana Franco joins ESPN Deportes as one of the hosts of Raza Deportiva, the network’s first live morning simulcast show.

Mondelez International, the makers of OREO, RITZ, TRIDENT and SOUR PATCH KIDS, is making a major play with soccer to excite and engage consumers through a series of wide-ranging deals with several of the sport’s top teams, organizations and players.

In support of Breast Cancer Awareness Month, Adriana Monsalve, Carolina Guillen and Carolina Padron will host special editions of SportsCenter– the week-long broadcast ends with special reports from Estadio Azteca for Mexico vs. Panama

SPORTSMANIAS got in the business of creating a special niche demographic site and app that has captivated avid sports fans, including specific content for the Hispanic market.

ESPN Deportes Radio has reached a new multiyear agreement for media rights to the 2013-2014 and 2014-2015 National Football League seasons.

Sports and numbers are indelibly intwined, but it is how you analyze and use those numbers that can make a difference between winning and losing, setting new records or accomplishing feats that previously had been unreachable.  It can also enhance the efforts of marketing campaigns.

  Good Karma Broadcasting, LLC (GKB)’s ESPN West Palm announces the launch of ESPN Deportes 760 AM, West Palm Beach’s first Spanish language sports radio station.

ESPN Deportes launches ESPN Sync – the first Spanish-language web-based app that enhances sports viewing with a unique second-screen experience during live sporting events. ESPN Sync debuts during the Mayweather vs. Canelo fight on Saturday, September 14.

To celebrate Rafael Nadal’s US Open victory, ESPN debuted its latest addition to the award-winning “This is SportsCenter”  franchise with a spot that features the Spanish champion. 

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.