Sports

Univision Deportes announced a partnership with Kingsford Charcoal to extend the grilling season.

Telemundo celebrates the highly anticipated return of NFL football this fall with “NFL Kickoff 2013”, a 30-minute special that provides a sneak peek at what football fans can expect this season.

GolTV has secured the exclusive broadcast rights to three pre-season summer matches and tournaments that will include top teams from England, Germany, Italy and Spain. GolTV will air the Champions League winner Bayern Munich from Bundesliga vs. the top ranking team from La Liga, Barcelona FC in The Uli Hoeneß Cup; the Chelsea Asia Tour that will début Jose Mourinho, formerly with Real Madrid, in his new role as the Chelsea manager; and the Tim Trophy which will feature Italy’s Serie A top teams: Juventus, AC Milan and first time Serie A team, Sassuolo.

Azteca America and Coors Light have partnered to present the champions of the Liga MX, Club America, as they take on Puebla F.C. in a tournament match on Friday, July 12, at 7:30pm PDT at the Spartan Stadium in San Jose, California. The Spartan Stadium has hosted numerous FIFA events and was one of the venues for the 1999 Woman’s World Cup. The game will be aired live on Azteca America at 10:30 pm EDT/ 7:30 pm PDT.

Azteca America and Coors have partnered to present the champions of the Liga MX, Club America, as they take on Puebla F.C. in a friendly match on Friday, July 12 at 7:30pm PDT at the Spartan Stadium in San Jose, California.

As the sport of basketball and the NBA continue to grow in popularity in countries and continents around the world, it’s no wonder that the globalization of the sport has generated a widespread and diverse fan base. And it’s not just global at the fan level. In this year’s NBA finals, for example, players on the Miami Heat and the San Antonio Spurs squads represented seven different countries, ranging from Argentina to New Zealand.

For years, many brands have been looking to influence this generation of 80 million with its buying power of $200 billion dollars and its unprecedented sway in a DSM (digital, social, mobile) – connected world where word of mouth reigns supreme. The default millennials’ marketing platform has traditionally been music. However, Octagon Access’ research reveals that this generation does not just want to be influenced anymore, they want to be inspired.