Sports

There are several things that must be carefully considered when marketing professional sports to Hispanics. Chief amongst these are acculturation, excellence, timing, and traditional Hispanic traits. By By Liz Vidal – Hispanic Marketing Communication / Florida State University. DOWNLOAD Report Here.

This week, the NBA will debut the new éne•bé•a’s “Emoción” campaign, which will continue to build on the excitement and passion that Hispanics bring to the game.

After very successful airings of the FIFA 2010 World Cup South Africa broadcast, Spanish Broadcasting System’s (SBS) New York’s WPAT-FM 93.1 AMOR returns to Futbol de Primera Radio’s (FDP) line up to give its Tri-State listeners the very best soccer programming for the next three (3) years. In addition, SBS’s San Francisco’s KRZZ-FM 93.3 La Raza will also join the affiliate partnership team and become the exclusive Bay Area home of FDP Radio and its properties through 2014.

Sports provide a powerful way for brands to connect with Hispanics, particularly the male population. By Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group

On the heels of Telemundo Media’s acquisition of the exclusive Spanish-language U.S. media rights to FIFA World Cup Soccer across all platforms (except radio) from 2015 through 2022, the network announced that it has secured the exclusive Spanish-language and all media rights (except for CONCACAF Marketing & TV’s co-exclusive institutional website rights on www.CONCACAF.com and radio) to the CONCACAF Olympic Qualifiers for London 2012.

We caught up with Andrés Cantor the Chairman of Fútbol de Primera Radio after his announcement of his company’s Radio rights for the World Cup till 2012 for a Q&A session.

GolTV renews the rights to air Germany’s premier soccer league, the Bundesliga, to viewers in the U.S. and Canada through 2015.

Fútbol de Primera Radio announced that it has acquired the exclusive terrestrial and satellite radio rights in the Spanish language of the 2018 and 2022 FIFA World Cups to be held in Russia and Qatar respectively.

For the first time in its broadcast history, NBCUniversal’s Telemundo Media has acquired the exclusive Spanish language U.S. media rights to FIFA World Cup Soccer across all platforms (except radio) from 2015 through 2022, which includes the 2018 FIFA World Cup, 2022 FIFA World Cup, the 2015 FIFA Women’s World Cup and 2019 FIFA Women’s World Cup, among other FIFA events.

Freddy Rolón has been promoted to Vice President of ESPN Deportes Programming and Business Initiatives. In his new role, Rolón will lead the ESPN Deportes programming team while retaining responsibility for the ESPN Deportes Radio and the ESPN DeportesLA.com businesses. He will be based at ESPN’s worldwide headquarters in Bristol, Connecticut, and report to Lino Garcia, General Manager of ESPN Deportes.

The NBA announced today that player training camps for the 2011-12 season have been postponed indefinitely because a new collective bargaining agreement has not been reached with the National Basketball Players Association. Training camps were scheduled to open on October 3.

Shifts in technology adoption and consumer behavior have reshaped the digital sports content ecosystem. Leagues that had avoided streaming their content are beginning to launch online and mobile subscription offerings and ad-supported streams. And many are finding that fears of cannibalization of traditional viewing are unfounded.