Sports

FOX Sports Networks (FSN)announced that it will launch an effort to serve Hispanic sports fans in Los Angeles by producing over 100 games in Spanish this year featuring the Angels, Dodgers, and Clippers.

ESPN Deportes and impreMedia announced a content and promotion agreement dedicated to providing Hispanic sports fans in the United States with expanded coverage across both companies’ media platforms.

Univision Communications has confirmed the launch of their new sports network – Univision Deportes on April 7, 2012 through Dish Network.

Arbitron Inc. announced that NBCUniversal has selected the Arbitron Portable People Meter (PPM) service to track out-of-home television viewing for the 2012 Olympic Summer Games airing on NBCUniversal broadcast and cable networks.

The New York Yankees will publish the first-ever issue of Yankees Magazine En Español through Playmakers Media, the exclusive print ad sales agency for all official New York Yankees publications.

For two months every year, sports fans have to make a decision – watch football or baseball on Sundays? Based on the numbers of Americans who say it’s their favorite sport, one would have to assume that football wins hands down. Over one-third of adults who follow at least one sport (36%) say professional football is their favorite sport while just 13% say baseball is their favorite. The gap between the two sports has widened in the past year – last year 31% said pro football was their favorite while 17% said baseball was their favorite sport.

National TV sports generated $10.9 billion in advertising expenditure last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen also saw that cable has an increasing share of those ad dollars—growing 37.3 percent year over year compared to 5.9 percent for sports ad spending in general. DOWNLOAD Report Here.

Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. AVAILABLE on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com