Denver based Huemanitas, in partnership with Geoscape®, Equipo Roca and Mentalounge Media, has released the first Multicultural’s Action Sports (M.A.S.) Report for the 2010-11 winter season. The M.A.S. Report examines the participation, attitudes, and purchasing behaviors of urban Hispanic and multicultural youth in relation to the snowboard category. Available for download, This “Hispanic Snow Summary” focuses on Bicultural Hispanic engagement as a precursor to broader multicultural market engagement. DOWNLOAD REPORT HERE.
Sports
Gilberto Santa Rosa and Johnny Ventura infuse ESPN Deportes’ Winter Baseball Coverage.
ESPN Deportes teamed up with music giants Gilberto Santa Rosa and Johnny Ventura to kick off the network’s 2010 Winter Baseball coverage. Inspired by the 1990s popular tropical song, “Botaron la Pelota,” by Gilberto Santa Rosa, the two colossal stars come together to remake exclusive music videos as part of ESPN Deportes’ marketing campaign to promote the coverage of winter baseball that kicks off with the coverage of the Dominican Baseball League Nov. 5.
La Raza takes UFC 121: Velasquez our 1st Latino Heavyweight
La Raza will represent inside the octagon at the UFC 121! America and the world will soon witness what happens when you bring together the fastest growing sport (MMA) with the faster growing population in the U.S (Latinos)… you get, Mexican-American MMA challenger Cain Velasquez! Velasquez will battle current champion Brock Lesnar as he tries to become what UFC is touting as the sports’ first known heavyweight champion of Mexican ethnicity. By Liliana Gil, Managing Partner and Cultural Intelligence Officer AG-XL Alliance
Available at HispanicCMO.com
Arbitron Custom Study shows results for FDP Radio’s broadcast of the 2010 FIFA World Cup.
Fútbol De Primera Radio Network (FDP) released the results of its FIFA 2010 World Cup radio broadcasts as per a custom study by Arbitron Inc. The Arbitron Custom Study of Fútbol De Primera 2010 FIFA World Cup South Africa : PPM Radio Listening for Spanish Language World Cup Soccer in the United States covered pre, half and post game shows as well as in Game, Play-by-Play estimates from Group Matches, Round of 16, Quarter Finals, Semi Finals, 3rd Place Match and the 2010 FIFA World Cup South Africa Final from June 11, to July 11, 2010.
Increased Viewership, Online Visits and Ad Engagement among World Cup Highlights.
The FIFA World Cup ended more than two months ago, but insights about the impact of that global soccer tournament on consumer behavior continue to flow in. At a special panel this morning devoted to the World Cup, Nielsen reported that within the 31 countries where it measures television viewing, more than half of all potential viewers, or about 500 million people, watched at least part of the games.
