Sports

Posada named President of MLS Chicago Fire

Julian Posada was announced as the president of the Chicago Fire on September 16, 2010. Posada oversees the Fire’s day-to-day operations as its top business executive and leads the strategic planning and overall management of the club and stadium operations.

Internet scores with Sports Fans.

Burst Media released the results of a survey on the behaviors, preferences and attributes of sports fans. After polling more than 2,700 U.S. online adults aged 18 years or older who self-identified themselves as sports fans, the survey found that nearly one-third (31.5%) of respondents cite the Internet or national television programming (30.4%) as the best resource for sports-related news and information, routing other forms of mass media.

Beyond The World Cup: The Power Of Hispanic Sports Fans.

It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.

Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market.

DOWNLOAD Report Here

Beyond The World Cup: The Power Of Hispanic Sports Fans

A Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson.

It will be available tomorrow September 1, 2010 on HispanicAd.com. LOOK FOR IT.

Over 1M Puerto Ricans watched the FIFA World Cup 2010.

A significant number of islanders watched the FIFA World Cup this year, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. The survey, which consisted of 1,527 face-to-face interviews with a margin of error of +/-2.51, asked respondents to what extent, if at all, they had followed this year’s FIFA World Cup.

Stars join Telemundo’s NFL broadcast.

Telemundo Sports, NBC Sports and the NFL celebrate Hispanic Heritage Month during the New York Jets vs. Miami Dolphins game, which will take place at the Sun Life Stadium in Miami, FL.

A Spanish Lesson from the MLB: Sabor a Béisbol.

Live from the Texas Rangers Ballpark in Arlington, TX I was inspired by the thousands of fans that gathered to watch an incredible game between the Rangers and Boston Red Soxs. The diversity and passion was obvious. I also caught many fans of all “colors and ages” wearing proudly their “GUERRERO” jersey! Baseball certainly has sabor Latino and fans love it. By Liliana Gil, Cultural Intelligence Office & Partner AG|XL

Available on HispanicCMO.com

P.R. Islanders shock L.A. Galaxy in CONCACAF.

The Puerto Rico Islanders screamed to a stunning 4-1 victory over the Los Angeles Galaxy in the preliminary round of the CONCACAF Champions’ League last Tuesday night.

Can a soccer team from Puerto Rico begin to make its mark?

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