Sports

The World Cup Final between Spain and the Netherlands drew a total of 24.3 million U.S. viewers, making it the most watched soccer game in U.S. television history, according to The Nielsen Company. The figure, which includes viewership on both ABC and Univision during the two-and-a-half-hour game window (2:30 to 5pm ET), surpasses the record of 19.4 million viewers that tuned in to the U.S.-Ghana match earlier in this World Cup.

The long wait is over! The two time MVP star LeBron James has made his decision to join el Heat, bringing a massive spotlight to the country’s 3rd largest Hispanic market and a city known for its Latin flavor. Time will tell on the economic and business impact of his decision, but we can certainly assume that many moving parts are at play with his announcement. By Liliana Gil, Managing Partner AG-XL Alliance

Available on HispanicCMO.com

World Cup soccer telecasts aired on all English and Spanish language networks have reached an estimated 34% of all U.S. TV viewers, according to figures released by The Nielsen Company. CHARTS AVAILABLE HERE.

The 2010 FIFA World Cup match-up between Mexico and Argentina delivered the highest viewership ever for Univision, attracting over 9.3 million Total Viewers 2 plus (9,362,938) who watched the event.

The latest in a series of Hispanic Market Overviews designed to offer marketers and advertisers who are active in the U.S. Hispanic marketplace — in addition to CMOs and brand managers who wish to become more active with Latino consumers — a clear, concise snapshot of the state of Spanish-language and Hispanic-targeted advertising and marketing efforts.

The average American TV audience for the first three games played by Team USA are up 68% in 2010 compared to the same point during the 2006 World Cup, according to an analysis released by The Nielsen Company.

When it comes to big-event programming, it’s becoming clear that multiplatform viewing is more friend than foe to television ratings.