Sports

An estimated 14.5 million U.S. viewers combined to watch the game on ABC and Univision, the highest average audience for a men’s national team soccer game since at least 15.8 million combined to watch USA and Brazil’s Round of 16 match in 1994.

Vincent Cordero has been named executive vice president and general manager of Fox Sports en Español (FSE), it was announced by David Hill, chairman & chief executive officer, Fox Sports Media Group (FSMG). Mr. Cordero reports to Hernan Lopez, president and chief operating officer, Fox International Channels, who in turn reports to Mr. Hill with respect to this role. Mr. Cordero, a native of Los Angeles, assumes his new position on July 1, 2010.

As the planet awaits the world’s biggest single sporting event, most of the pre-tournament World Cup Buzz is focused around the players who won’t be taking part or could be missing out. The Nielsen Company analyzed English-language online blogs, message boards and social networking sites and found that pre-World Cup player buzz was dominated by injuries.

Nothing gives the global football market a better boost than a World Cup Tournament. As the 2010 World Cup is about to commence, The NPD Group, Inc. takes a look at the global football market.

Maya Publishing Group, LLC on behalf of its magazine Record Semanario de Futbol announced the launch of its World Cup pool through its website Revistarecord.com challenging soccer experts to challenge their friends or family every week.

Brazil is the team to beat in this year’s World Cup, according to a global survey released by The Nielsen Company.

Volkswagen of America, Inc. announced a nationwide contest calling on soccer “fanáticos” to express their passion for the game for a chance to win an appearance in a national TV spot during the World Cup.

The World Cup, the most popular sports event in the world, is upon us again. While the importance Americans attach to this event is small, the rest of the world literally views it differently, and for the first time mobile devices will play an important part in how people follow the game.

ESPN Deportes announced the launch of “90 Minutos No Son Suficientes” (90 Minutes are Not Enough), a multimedia marketing campaign promoting the brand’s multiplatform news and information coverage of the 2010 FIFA World Cup South Africa.

Yahoo! En Espanol announced that it will bring its World Cup coverage to life online for U.S. Hispanic users. As part of the broad program, which includes a dedicated and highly customized World Soccer “channel” on the global Yahoo! network, Yahoo! En Espanol will provide fans with complete coverage of the tournament including customized content across multiple platforms and innovative new products.

Kickoff for the 2010 World Cup is little more than a week away and Nielsen took a look back to analyze U.S. viewing trends for the last World Cup.

FDP Radio’s world renowned on air personalities will be on site in South Africa as part of their third consecutive World Cup Spanish language broadcast.