ESPN Deportes enters the 2010-2011 Upfront Season with continued focus on revolutionizing the way sports are covered on Spanish-language television. The network, which earlier this week announced the launch of its first studio show to be produced from Los Angeles, is unveiling a series of additional initiatives, highlighted the acquisition of marquee soccer programming and the introduction of a new prime-time newsmagazine.
Sports
Univision acquiresTV & Digital rights to Mexican National Soccer Team Games.
Univision Communications Inc. announced that it has acquired exclusive Spanish-language television and digital rights to all Mexican National Soccer Team games.
ESPN Deportes to launch Introduces Nación ESPN.
On the heels of the success of SportsNation, ESPN’s Sports Emmy-Award winning, fan-interactive program, ESPN Deportes will launch Nación ESPN, a Spanish-language, culturally relevant original production targeted to Hispanic sports fans.
Produced from ESPN’s facility in Los Angeles, Nación ESPN will debut on ESPN Deportes first quarter 2011. Nación ESPN will be the network’s first show produced from Los Angeles.
Univision to stream live all 2010 FIFA World Cup South Africa games.
Univision Interactive Media, Inc. announced two additions to its online and mobile content network: a brand new soccer site, www.UnivisionFutbol.com, and an enhanced Deportes (Sports) site. These new properties are kicking off with nonstop coverage of this year’s 2010 FIFA World Cup South Africa, including live online streaming of all 64 games.
The Mundial Group now Mundial Sports Network.
The Mundial Group, a leading Latino sports marketing company, announced that it will be changing its name to Mundial Sports Network and providing advertisers with a brand new robust integrated digital offering.
ESPN Deportes’ Telecast of Real Madrid C.F. vs. Barcelona FC the most watched on cable this year.
Saturday’s telecast of La Liga’s El Clásico live on ESPN Deportes from the Santiago Bernabéu Stadium in Madrid, Spain – a 2-0 victory for Barcelona over Real Madrid – was the highest-rated and most-watched telecast on Spanish-language cable television so far this year.
Fútbol de Primera unveils 2010 FIFA World Cup South Africa coverage with Star Studded Mundialistas
Fútbol de Primera announced its extensive World Cup coverage plans, its reach and its world renowned on air personalities who will be on site this summer in South Africa as part of FDP Radio’s third consecutive World Cup Spanish language broadcast.
