It may happen sooner than you think. My bet is that it starts this summer as a storm of soccer is coming our way — and it’s only going to increase from here. With the 2010 FIFA World Cup kicking off in June in South Africa, all signs point to soccer fever spreading throughout 2010 and beyond. Our coveted American sports should stand up and take notice. Why? Here are 10 compelling reasons.
Sports
Puerto Rico to form part of new Caribbean soccer league.
According to Caribbean Business, a new Caribbean league involving clubs across the region will be launched next year, a spokesman for Puerto Rico’s Soccer Federation said Friday.
For the first time ever – UFC en Español.
MMA champion St-Pierre and Mission Skincare launch an exclusive promotion and digital campaign en Español in partnership with AG- Member of the XL Alliance in New York.
ImpreMedia & Top Rank announce Pacquiao vs. Clottey effort.
ImpreMedia has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.
T-Mobile kicks off El Llamado del Futbol.
T-Mobile USA, Inc. launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer.
NBA Noche Latina.
As part of the NBA’s first-ever, fully-integrated Hispanic marketing campaign, éneobéoa, the NBA announced the schedule of this season’s Noche Latina (Latin Night) program, which celebrates the league’s Hispanic heritage with special telecasts and in-arena festivities, including distinctive NBA team uniforms.
