Sports

Telemundo Communications Group revealed that its upcoming telecast of the 2008 Olympic Games in Beijing, China will be the best ad-supported broadcast of the Olympics in the network’s history. Telemundo has signed on major national advertisers across all categories including AT&T, Coca-Cola, Farmers Insurance, Mexico Tourism Board, Target and U.S. Navy. Locally, the games will be sponsored by AT&T and Chevron.

ESPN Deportes and the World Domino Federation presented the VI World Domino Championship at Disney’s Coronado Springs Resort in Orlando, Fla. Thursday, July 10 – Saturday, July 12. This year’s championship broke the Guinness World Record for “Most People Playing Dominoes,” with 332 players helping surpass the previous record of 300. The three-day event gathered over 554 domino enthusiasts, with representation from nine countries from Latin America, Canada, Portugal, Spain, Russia and the United States.

This summer, Olympic Games 2008 fever comes to Telemundo exclusively, live in Spanish and directly from Beijing, China. Covering a wide variety of Hispanics’ favorite sports, the Spanish-language network kicks off its summer Olympic broadcast on Wednesday, August 6 and continues through Sunday, August 24. In its second Olympic broadcast, Telemundo will offer an unprecedented 380+ hours of exclusive coverage through its standard daily broadcast schedule ˆ 2am to 6am ET/PT and 8am to 10am ET/PT – as well as its 24/7 broadband-exclusive video coverage in its exclusive webpage.

Fox Sports en Español demonstrated to the international media community its expertise in providing innovative advertising solutions for its advertising partners when Conill’s campaign for the launch of the new Toyota Corolla was awarded a Silver Media Lion during the 55th Annual Cannes International Advertising Festival held June 15-21.

ESPN Deportes’ exclusive Spanish-language coverage of the Germany-Spain EURO 2008 Final on Sunday, June 29 was one of the highest-rated sporting events on Spanish-language television so far this year. The EURO2008 final delivered a 10.08 Hispanic household coverage rating (357,000 households) and delivered 647,000 Hispanic viewers.

Fútbol de Primera announced that it has obtained the exclusive U.S. Spanish-language radio rights for the 2009 CONCACAF Gold Cup. Next summer, FDP will carry all of the excitement of the highly-anticipated tournament on its Radio Network of 85 affiliate stations, including a record 25 FMs, covering almost 90% of the Hispanic market in the U.S.