At its Upfront ’08 presentation, ESPN’s Spanish-language multimedia brand, ESPN Deportes, announced impressive distribution gains and presented the advertising community with a host of new ideas and creative content demonstrating the network’s commitment to innovative multiplatform programming across its television, radio, online, print and wireless properties.
Sports
Comcast Spotlight & ESPN Deportes National Sports Poll.
ESPN Deportes and Comcast Spotlight, the advertising sale division of Comcast Cable, teamed up to host a luncheon at The Palms in Coral Gables for Hispanic marketing agencies in the Miami area. The luncheon was to share the findings from the first ever national ‘Hispanic Sports Poll’ conducted by ESPN Deportes.
ESPN acquires Spanish-language Telecast rights to 2008 CONCACAF Men’s Olympic Qualifying.
ESPN and CONCACAF (Confederation of North, Central American and Caribbean Association Football) have reached an agreement for rights in the U.S. to 2008 CONCACAF Men’s Olympic Qualifying.
