Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.
According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons.
After the giant success of the FIFA Men’s World Cup in 2018, Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™ and 2019 Copa America, revealed more details around its digital coverage plans for both tournaments.
The First Division Soccer Tournament Semi-finals and Finals of El Salvador, Honduras and Costa Rica will air exclusively in the U.S. on CentroAméricaTV.
Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™, unveils its campaign for the tournament, honoring female soccer athletes’ achievements in the U.S. and around the world, under the tagline “If they fought to play it, watch what they are going to do to win it.”
The Miami Dolphins named Sebastian Trujillo as Senior Director of Multicultural Partnerships, reporting directly to Vice President of Corporate Partnerships Steve Mullins. In his role, Trujillo will lead efforts to drive revenue through the multicultural sector including corporate partnerships, events and premium hospitality.
Telemundo Deportes announced it launched the first-ever Spanish-language esports channel in the U.S. offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions.
Football fever is spreading across the U.S. and it’s come a long way since the days when soccer was primarily a participation sport for kids or a phenomenon to be exposed to during international travel.
Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.
For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on US Radio. In a collaborative effort between KWKW Radio Los Angeles and right holders Futbol de Primera, the FIFA Women’s World Cup will air on Spanish Radio this summer.
Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.
“Boxeo Telemundo” celebrates 30 years on the air, setting a historic milestone as the longest-running sports program in Spanish-language television.
How many Americans tuned in to watch this year’s Super Bowl? How engaged was the audience via digital and social? In the latest episode of “Behind the Numbers,” Paul Verna digs into the data for the low-scoring game.
“Behind the Numbers” completes its investigation of sports streaming around the world with a look at two key Latin American markets, Brazil and Mexico. eMarketer’s Paul Verna and Matteo Ceurvels discuss the platforms, popular sports and opportunities for marketers.
Andrés Cantor’s daily soccer show Futbol de Primera is now available in its podcast version in most of the most popular streaming platforms: Apple’s Podacast, Spotify and Overcast as FDPRadio
Telemundo Deportes released initial details of its 2019 Copa America coverage plans. As the exclusive Spanish-language home of the tournament taking place in Brazil June 14-July 7, Telemundo Deportes will present all 26 matches live in Spanish on Telemundo, Universo, and Telemundo Deportes’ app and digital platforms. Telemundo Deportes will offer the most extensive Spanish-language coverage ever across all its media platforms, ensuring the most robust viewing experience for all soccer fans.
The Dominican Professional Baseball Winter League (LIDOM, for its Spanish acronym) Finals will air in the U.S. exclusively on Televisión Dominicana.
