Sports

While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a :30 ad in Super Bowl LII climbed to a record $5.235 million, with overall spend totaling $482 million, second only to the previous year’s game which went into overtime. Kantar Media’s analysis of its exclusive data shows that the Super Bowl remains the preeminent live television event. However, there have been some changes in advertiser strategies, including experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.

Combate Americas announced key appointments to its leadership team. Billy Sanez joins Combate Americas as Senior Vice President of Marketing, and Rosa Gomez is named Director, Digital and Social Media. Sanez will oversee brand development and integrated marketing communications.

Following the Final Draw, Telemundo Deportes unveils its initial coverage plans for the 2019 FIFA Women’s World Cup France™ taking place next June 7-July 7. As the exclusive Spanish-language home of the tournament, Telemundo Deportes will present all 52 matches live on Telemundo, Universo, and the Telemundo Deportes and NBC Sports apps.

Telemundo Deportes presents exclusive coverage of the FIFA Club World Cup UAE 2018, featuring some of the world’s best players and club teams, beginning Wednesday, December 12.

Combate Américas announced it is launching the COMBATE WORLD channel on Pluto TV in time for the Fall 2018 season.  The channel launches on December 4th, 2018.

Welcome to the 2018 edition of Sports Outlook, which updates our perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising.

Combate Americas unveiled at a news conference at the Mexican Consulate in Fresno, Calif., a massive winner’s cup trophy, and announced the final four featherweight (145 pounds) contestants for its much-anticipated, “COPA COMBATE,” one-night Mixed Martial Arts (MMA) tournament extravaganza featuring eight fighters, representing eight different countries, battling it out for a $100,000 grand prize

Telemundo Deportes, the Spanish-language home for all FIFA events including the 2019 Women’s World Cup France, presents exclusive coverage of the FIFA U-17 Women’s World Cup Uruguay 2018, the sixth edition of the biennial international women’s youth soccer championship featuring 16 teams competing for the title.

Around the world, sports are a favorite form of entertainment. For some fans, that means tracking every statistic and player nuance across an entire season, while others just enjoy the comradery of cheering on the same athlete or team

Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.

With events in 21 countries across five continents, Formula 1 racing is a popular global motorsport with a fan base of more than 500 million.

The cornerstone of MiLB’s U.S. Hispanic/Latino fan engagement initiative, “Copa de la Diversión” established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.

The CEO and founder of Combate Americas wants to make mixed-martial arts (MMA) the most popular sport among Latinos in the world, after soccer.  By Court Stroud

Univision Deportes will deliver every match of the first-ever UEFA Nations League competition across its robust portfolio of linear and digital platforms.

Entravision Communications Corporation announced that it has renewed its NFL agreement for three more years, and will be the official NFL Spanish language radio broadcaster for Sunday Night Football through the 2020 season.

Coming off the successful launch of its new season on Univision, with record ratings beating those of general market English language Mixed Martial Arts (MMA) properties, Combate Americas president Jacqueline Hernandez announced the opening of La Jaula Studios, a new multi-platform content production studio created to serve the most digitally native, multiracial and multicultural generations that have ever existed—Hispanic Millennials and Generation Z.

Univision Deportes begins its tenure as the official Spanish-language broadcaster of UEFA this month, highlighted by coverage of club soccer’s most prestigious competition, the UEFA Champions League.

Following Telemundo Deportes’ complete presentation of all 64 2018 World Cup matches, which featured 113 players from last season’s Premier League in the World Cup, the Telemundo Deportes soccer expert team returns to provide play-by-play commentary led by Andrés Cantor, Sammy Sadovnik, Copán Álvarez, Carlos Hermosillo and Manuel Sol. The commentators will also contribute to the pre and post analysis alongside Miguel Gurwitz.

Televisión Dominicana has exclusive U.S. television rights to the home games of Las Estrellas Orientales, Los Gigantes del Cibao, Los Leones del Escogido, and Los Toros del Este, which will include the regular season and playoff games.

Major League Soccer (MLS) has come a long way over the past decade. While “football” continues to dominate as the most popular sport globally, soccer has been fighting an uphill battle to match the interest of American football in the U