Television
TELEVISAUNIVISION CHARTS NEXT CHAPTER WITH BOLD, CONTENT-FIRST VISION AT 2025 UPFRONT
TelevisaUnivision, the world’s leading Spanish-language media company, unveiled a bold, content-led vision for the future at its 2025 Upfront presentation – one grounded in the company’s cultural authority, creative scale, and deep-rooted connection to America’s most influential and fastest-growing consumer group: U.S. Hispanics.
TELEMUNDO’S 2025-26 UPFRONT
NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos.
Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025
Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic connections with U.S. Hispanic audiences.
How CTV Creative Goes from Barrier to Entry to Lever for Optimization
For more than 70 years, TV commercials have been budgeted and produced like short feature films, and this strategy has been working. Millions of people discover and remain loyal to brands because of awesome commercials. It takes a lot of money to make a great TV commercial. Superbowl ads can cost as much as $30 million to produce, and another $8 million to air. Even if it's not for the Superbowl, premium brands consider their TV commercial creative to be the crown jewel of their advertising assets.
Impact of Video On-the-Go in Driving Consumer Action [REPORT]
MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive real action, particularly for brands in verticals like dining and retail seeking to attract customers to their physical locations.
Canela Media launches Club Canela In-App Rewards Program
Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.
TV or Digital: What’s winning global audiences?
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While this digital surge has significantly impacted viewing habits, traditional media has proven resilient—especially broadcast television, which continues to draw substantial audiences for live sports, popular series, and local news.
VME Kids Premieres StoryZoo’s New Series “StoryZoo Aventuras – Los Instrumentos”
Vme Kids, the 24-hour Spanish-language children's network dedicated to providing educational and entertaining content for preschool and early elementary audiences, is excited to announce the premiere of StoryZoo Aventuras – Los Instrumentos, a delightful new animated series from the internationally recognized children’s brand, StoryZoo. Produced in collaboration with the renowned London Symphony Orchestra, StoryZoo Aventuras – Los Instrumentos introduces young viewers to the fascinating world of music and musical instruments.
Telemundo dominates Spanish-Language TV Weekday afternoons in Q1 2025
Telemundo’s afternoon entertainment shows, En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo drove the network to the #1 spot in Spanish-language television on weekday afternoons.
NBCUniversal Telemundo Enterprises elevates Javier Pons to Chief Content Officer & Head of Telemundo Studios
In his new role, Pons, who joined Telemundo as EVP, Telemundo Studios last year, will expand his responsibilities to include oversight of the network’s entertainment division. In addition to leading development and production of scripted content at Telemundo Studios, Pons will now lead the company’s entertainment division with a focus on the development and production of the network’s unscripted content, daily shows and live specials.
TELEMUNDO celebrates 25 years of Andres Cantor’s Unforgettable Calls & Coverage
Telemundo celebrated the 25th anniversary of the legendary soccer commentator Andrés Cantor with a special on-air tribute during its live coverage of the FIFA World Cup qualifier between Argentina and Brazil yesterday March 25. This April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that recognizes his unparalleled contributions to sports broadcasting.
TELEMUNDO 51 MIAMI names Liliet Heredero Vice President of News & Conten
Telemundo 51 Miami / WSCV, part of NBCUniversal’s Telemundo Station Group, has named Liliet Heredero Vice President of News & Content. The multiplatform news veteran with 20 years of experience with local, national and international media organizations has served as Director of Multiplatform Content & Streaming for Telemundo 51 and NBC6 South Florida / WTVJ since 2022.
Canela.TV Celebrates International Women’s Month with Special Programming
Canela Media is celebrating International Women’s Month with special programming that highlights inspiring stories, high-quality entertainment, and exclusive content across all its verticals, including Canela Kids, Canela Music, and Canela Deportes.
Telemundo & Universe to broadcast “PREMIOS PLATINO”
Telemundo and Universo announced an exclusive agreement under which they will be the official broadcasters for the 12th edition of the prestigious Premios PLATINO, the international awards for Spanish and Portuguese-language cinema and series, which will take place on Sunday, April 27, 2025, from Madrid. The nominations for this upcoming edition will be announced on Friday, March 14, 2025.
TelevisaUnivision and DIRECTV announce a New Multi-Year Agreement
TelevisaUnivision and DIRECTV announced a new, multi-year agreement for expanded distribution of TelevisaUnivision’s leading properties in the United States, providing greater choice, value, and flexibility for consumers to access the content that matters most to them.
Writer & Producer Roberto Orcí passes ……
The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí.
LatiNation Media premieres CHIQUIS’ ‘FOODIE ON THE GO’ SERIES
LatiNation Media, the Latino-owned multiplatform media network, will premiere its original docu-series Chiquis’ Foodie on the Go on Thursday, March 13 at 8:30 p.m. ET/5:30 p.m. PT on its LATV linear channel, LatiNation FAST channels, and available everywhere on the LatiNation+ app including on iOS and Android.
Estrella Media’s Radio Properties Sold to MediaCo in Stock Deal
In April, MediaCo Holding acquired Estrella Media’s network, content, digital, and commercial operations, with an option to purchase its stations at a later date. Less than a year later, MediaCo is exercising that option, according to a new FCC filing.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
José Adan Treviño passes …..
José Adan Treviño a legend in broadcasting to Hispanics in Texas has passed.
