Television
Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.
Estrella Media introduces ‘Authentically Latino inherently American’ content
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity.
Telemundo presents “LA PARADA PUERTORRIQUEÑA” live from San Juan, PR
On Saturday, May 18, beginning at 3:30 pm ET/12:30 pm PT, Telemundo Puerto Rico / WKAQ and Junte Boricua will lead the first “Parada Puertorriqueña” in San Juan, Puerto Rico. Telemundo-owned stations serving Orlando, Tampa and Fort Myers, Fla., along with their digital properties, and Telemundo's regional streaming news (FAST) channels, will also join the extensive live coverage of the event.
CTV Could Be a Game Changer for Struggling DTC Brands
DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward first-party data due to privacy concerns.
TelevisaUnivision and Shopsense AI anounce Spanish-Language Partnership for Retail Media Experience on Linear and Streaming Platforms
TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards on Thursday, April 25, airing live on Univision, UNIMÁS, Galavision and ViX.
NBCUNIVERSAL TELEMUNDO ENTERPRISES powers up Telemundo Studios
NBCUniversal Telemundo Enterprises unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
MediaCo acquires Estrella Media’s Content and Digital Operations
MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app. The transaction closed on April 17, 2024.
EDYE’S Preschool Ecosystem expands to broadcast TV
HITN-TV announced that, on the 5th anniversary of the successful launch of EDYE, its SVOD preschool streaming service, HITN has decided to expand the ecosystem with the launch of a linear channel for Pay TV, as well as programming blocks for broadcast television.
NBCUNIVERSAL TELEMUNDO ENTERPRISES extends “NUESTRAS FINANZAS” national campaign
NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy.
DangerTV: Adventure and Adrenaline for the Multi-Culti + Generation
At its core, DangerTV's mission is anchored in the belief that adventure knows no bounds and that diversity enriches every expedition. From Coast Guard rescues to No-Go zones in Colombia, the FAST channel takes audiences on a rollercoaster ride of discovery, inviting them to explore new frontiers and experience the adrenaline rush of exploration. By Javier Saralegui, Founder and CEO, Danger TV, LLC
FAST has made linear TV cool again; personalization will make it cooler
In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived.
Estrella Media launches in San Francisco Bay Area
Estrella Media has launched the EstrellaTV network on a new affiliate station KMMC Channel 30 in San Francisco. KMMC is owned by Major Market Broadcasting (MMB), which launched EstrellaTV across the Bay Area’s top three markets, San Francisco, Santa Clara, and San Jose, as well as Petaluma and Rohnert Park.
ElementalTV and Spanglish Movies partner to accelerate US Hispanic Market Activations in CTV Advertising
ElementalTV has announced a strategic partnership with Spanglish Movies, a content creation and publishing for the Hispanic market. Together, the companies have created 'Spanglish Audiences,' a CTV technology solution designed to expand advertisers reach and effectiveness among Hispanic and LATAM viewers at scale.
Telemundo Station Group ‘OUR PLANET’
Telemundo Station Group, part of NBCUniversal Local, is launching a monthlong climate change campaign, Our Planet, tomorrow, Thursday, March 28. The multiplatform content initiative culminates on Earth Day, April 22, with the premiere of investigative documentary Our Planet: Voices of Climate Change on Telemundo-owned stations and NBCUniversal Local’s streaming news channels.
Five Unstoppable Trends That Will Transform TV Advertising by 2030
When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months.
Spanish Broadcasting System to receive Multimillion Dollar settlement from Voz Media
Spanish Broadcasting System, Inc. ("SBS" or "the Company") (OTC Pink: SBSAA) announced that it had reached a multimillion dollar out-of-court settlement with VOZ Media regarding VOZ's default of its $64 Million acquisition of the SBS Mega TV division.
Lights, Camera, Action! [REPORT]
Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.
ESTRELLATV brings‘ EL HORMIGUERO’ to U.S. Audiences
EstrellaTV is premiering the leading global Spanish-language talk and variety show El Hormiguero on Monday, April 8. The series will air Monday through Friday at 8 p.m./7 p.m. CT, and will be available on the EstrellaTV app. El Hormiguero is hosted by Pablo Motos.
“EL TOQUE DE AARÓN” new season
Warner Bros. Discovery U.S. Hispanic announced the renewal of its partnership with GroupM, COCINA (a unit of MECENAS), and beloved celebrity chef and Executive Producer Aarón Sánchez, for a highly anticipated second season of EL TOQUE DE AARÓN.
Latinos in Hollywood: Amplifying voices, expanding horizons
There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy in the world if they were a country. Beyond this economic power, they are also avid consumers of Hollywood’s narratives and punch well above their weight in supporting the film and TV industry. Compared with a population share of 19 percent, US Latinos account for 24 percent of box office ticket sales and 24 percent of streaming subscribers. To put this into even sharper contrast, US Latinos see films 3.3 times a year, per capita, compared with 2.9 for Asian-Americans and 2.3 for White Americans.
