Television
TelevisaUnivision 2024 Upfront
The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace this powerful force as a priority investment for 2024.
NAB announces Hispanic Media Coalition to Increase Voter Participation
The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for the 2024 national elections.
José Alberto Suárez named President & GM of Telemundo O&O stations in Orlando, Tampa & Fort Myers
José Cancela, President of Telemundo Station Group, named José Alberto Suárez President & General Manager of WTMO / Telemundo 31 Orlando, WRMD / Telemundo 49 Tampa and WWDT / Telemundo Fort Myers-Naples. Suárez joins the three Florida stations after serving as President & General Manager of Telemundo-owned stations in Sacramento, Calif., Las Vegas, and Fresno, Calif.
Creating connections with Black Americans across media
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is expected to be foreign-born by 20601. That means that content will need to continue evolving to stay relevant for this media-hungry audience.
The Board of Directors of Spanish Broadcasting System (SBS) Vote for Raúl Alarcón to Assume the Title and Responsibilities of President of the Corporation
In the recent departure of Albert Rodriguez - President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System.
NBCUniversal set for Annual One24 & Upfront Events
NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio.
Canela Media to amplify Hispanic Political Engagement
Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.
Beyond big data: The audience watching over the air
There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, portion of TV homes continue to thrive on the over-the-air (OTA) broadcast programming they access for free using digital antennas—even when more than 70% of homes now have at least one smart TV.
“Cristina” brought back by UNIVISION for “Despierta America”
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, "Despierta America," an unexpected audience hook yesterday by bringing back "Cristina" with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating her 76th birthday.
Jose Cancela named President of Telemundo Station Group
Valari Staab, Chairman of NBCUniversal Local, today announced veteran Spanish-language media executive and longtime leader of WKAQ / Telemundo Puerto Rico José Cancela has been named President of Telemundo Station Group, effective immediately.
ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign
EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, followed by the exciting family game show 100 Latinos Dijeron (7 p.m./6 p.m. CT, M-F), and then La Hora Nichols (8 p.m./7 p.m. C.T., M-F), a nightly topical entertainment and opinion show starring Rolando Nichols. The lineup continues with the network’s leading viral news show Alarma TV (9 p.m./8 p.m. C.T., M-F) and the national news show Noticiero EstrellaTV: Cierre de EdicÍon (10 p.m./9 p.m. C.T., M-F). EstrellaTV is seen across its broadcast network and on the EstrellaTV app on iOS and Android devices.
Hemisphere Media Group names Jimmy Arteaga Grustein as Chief Content Officer
Hemisphere Media Group announced the promotion of Jimmy Arteaga Grustein to Chief Content Officer of Hemisphere. Arteaga, previously President of Programming, Production & Promotion at WAPA-TV, will report to Jorge Hidalgo, President, and CEO of WAPA Media, Puerto Rico’s leading media company encompassing TV, radio, digital, live events, and podcasting.
Univision’s 2024 Premio Lo Nuestro nominees
Univision unveiled the complete list of nominees for the 36th edition of PREMIO LO NUESTRO (LO NUESTRO AWARDS), the longest-running Latin music awards show in the U.S. Leading the nominations is Colombian pop star Maluma with 14 nods, followed by Regional Mexican heavyweights Peso Pluma and Grupo Frontera with 13 and 10 recognitions respectively. Additionally, the multi-award-winning urban stars Karol G and Feid earned 9 nominations each.
Demystifying the Differences Between Linear TV and CTV
The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms.
Entravision Announces Massive Expansion of Spanish-Language News Coverage
Entravision introduce the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate.
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video sources1. Additionally, connected TV (CTV)2 has given audiences access to anything the internet has to offer.
2023 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic TV Programming Report for our readers. Enjoy
Luis Fernández named Chairman of NBCUNIVERSAL TELEMUNDO ENTERPRISES
Cesar Conde, Chairman of NBCUniversal News Group, announced the appointment of Luis Fernández, an innovative leader in news, sports and entertainment media, to be Chairman of NBCUniversal Telemundo Enterprises.
Majority of Consumers Actively Avoid Ads Across Podcasts, Streaming, and Live TV Platforms [REPORT]
Nielsen released the Nielsen 2023 Consumer Survey Report. The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance. The study found that marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation.
Steven Wolfe Pereira named Chief Client Officer of TelevisaUnivision
TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture.
