Television
Entravision Announces Massive Expansion of Spanish-Language News Coverage
Entravision introduce the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate.
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video sources1. Additionally, connected TV (CTV)2 has given audiences access to anything the internet has to offer.
2023 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic TV Programming Report for our readers. Enjoy
Luis Fernández named Chairman of NBCUNIVERSAL TELEMUNDO ENTERPRISES
Cesar Conde, Chairman of NBCUniversal News Group, announced the appointment of Luis Fernández, an innovative leader in news, sports and entertainment media, to be Chairman of NBCUniversal Telemundo Enterprises.
Majority of Consumers Actively Avoid Ads Across Podcasts, Streaming, and Live TV Platforms [REPORT]
Nielsen released the Nielsen 2023 Consumer Survey Report. The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance. The study found that marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation.
Steven Wolfe Pereira named Chief Client Officer of TelevisaUnivision
TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture.
“Celebrate Tito Puente The King of Latin Music” Documentary to Air on Vme TV
Get ready to immerse yourself in the electrifying rhythms and enduring legacy of the legendary Tito Puente as Vme TV proudly airs the documentary "Celebrate Tito Puente The King of Latin Music." This captivating documentary takes you on a journey through the vibrant events of the "Puerto Rico’s Centennial Celebration of Tito Puente," a series that celebrated the King of Latin Music during Hispanic Heritage Month.
BEHIND THE CAMERA: Creativity and Investment for Latin America & the Caribbean [REPORT]
This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates and 21st-century skills. We include conversations with emerging creators, producers, entertainment executives, as well as with members of film associations and institutions. Our goal is to kickstart a conversation on the potential of this strategic sector and explore the challenges faced by its workforce. For this purpose, it is necessary to understand where professionals train, how they join a production, and which technical skills are in greatest demand. With 2025 in sight, our region must invest in training and make the most of the opportunities presented by this growing industry.
TV content distribution is evolving, and audiences are reaping the benefits
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five different acquired titles1 that are available to stream on multiple services, with one title available on three platforms.
TelevisaUnivision and SBT extend their partnership in Brazil Until 2028
TelevisaUnivision announces the expansion of its exclusive agreement with SBT (Sistema Brasileiro de Televisão), a company within the Silvio Santos Group for the next five years.
Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales
Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.
Telemundo introduces FIFA U-17 WORLD CUP 2023 programming & schedule
Telemundo, the Spanish-language home of the FIFA U-17 World Cup Indonesia 2023™, unveils its complete broadcast lineup and announce teams ahead of the opening match which airs live this Friday, November 10 on Universo and the Telemundo App.
The TV Ad Landscape Is Changing
Connected TV's lower-funnel capabilities are changing the nature of TV advertising for good
Spanish Broadcasting System files $64M lawsuit against default buyer of its Mega TV Operations
The lawsuit alleges that after nearly a year of discussions, negotiations, due diligence and the execution of numerous purchase agreements and extensions, VOZ failed to close the transaction after a series of deceptive delays, resulting in significant financial, legal and reputational harm to SBS.
The pace of progress 2024 Media Trends [REPORT]
In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.
Google honors Raoul A. Cortez’s 118th Birthday with a Doodle
Google's Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country. This was the beginning of our US Hispanic Media Industry.
Canela.TV Renews MASL Partnership for 2023-24 Season
Canela Media announced that it has renewed its partnership with the Major Arena Soccer League (MASL) and MASL Properties, which will make the 2023-24 season available on Canela.TV. Soccer matches will be played from November to May.
Cinelatino Celebrates 30 Year Anniversary
Cinelatino is commemorating its 30th anniversary this month, marking three decades of captivating storytelling for Latinos across the Americas.
Gray Promotes Jason Hall to Vice President
Gray Television, Inc. announced the promotion of Jason Hall to Vice President of Spanish Media Sales, GrayTV Telemundo Station Group.
Nurturing trust: Engaging with Hispanic audiences in a diverse media landscape
With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can truly resonate. Any meaningful engagement with audiences requires a deep understanding of people, but building meaningful relationships with Hispanic audiences can be more complex.
