HBO Latin America announced the creation of a panregional Advertising Sales team for Cinemax that will be based in Miami, and operate under the leadership of Gabriel Diaz. Gabriel will report directly to Renata da Conceição.
Television
MundoFox premieres El Factor X.
MundoFox announced that “El Factor X” will premiere on Monday July 29th. Following the massive success of “The X Factor” in the U.S. and around the world, this original Spanish-language version will feature young contestants from 8 to 15 years old and will give U.S. Latino viewers the opportunity to choose the next young Latino superstar or breakout music group.
Telemundo acquires Philadelphia Affiliate – – – WWSI-TV
Telemundo Station Group announced that it has completed the acquisition of its Philadelphia affiliate, WWSI-TV (Channel 49), from ZGS Communications.
Univision Network honored with Telly Awards.
The Univision Network has been honored with two Bronze Tellys in the 34th Annual Telly Awards for the network’s specials titled, “Educando Contra el Peligro” (Learning About the Danger) and “Navidad Con los Nuestros: Tony Bennett y Sus Amigos” (Christmas with Us: Tony Bennett and His Friends).
Over-the-Air TV renaissance continues as Pay TV Cord-Cutting Rises.
New research from GfK Media & Entertainment shows that the estimated number of Americans now relying exclusively on over-the-air (OTA) television broadcasting increased to 59.7 million, up from 54 million just a year ago. The percentage of TV households currently OTA reliant has now grown from 14% in 2010 to 19.3% in the current survey, a 38% increase in just four years. The recently completed survey also found that the demographics of broadcast-only households continue to skew toward younger adults, minorities and lower-income families.
Estrella TV to broadcast La Batalla de las Estrellas: Messi y Sus Amigos vs. Resto del Mundo.
La Batalla de las Estrellas: Messi y Sus Amigos vs. Resto del Mundo will air live on Estrella TV from the world famous Coliseum in Los Angeles on Wednesday, July 3RD.
Lopez named Sr VP Strategy at Telemundo.
Telemundo Media announced the appointment of veteran corporate executive Efrain Lopez as Senior Vice President of Strategy, effective immediately. Lopez will be based in Miami and report to Emilio Romano, President of Telemundo Media.