New research from GfK Media & Entertainment shows that the estimated number of Americans now relying exclusively on over-the-air (OTA) television broadcasting increased to 59.7 million, up from 54 million just a year ago. The percentage of TV households currently OTA reliant has now grown from 14% in 2010 to 19.3% in the current survey, a 38% increase in just four years. The recently completed survey also found that the demographics of broadcast-only households continue to skew toward younger adults, minorities and lower-income families.
Television
Estrella TV to broadcast La Batalla de las Estrellas: Messi y Sus Amigos vs. Resto del Mundo.
La Batalla de las Estrellas: Messi y Sus Amigos vs. Resto del Mundo will air live on Estrella TV from the world famous Coliseum in Los Angeles on Wednesday, July 3RD.
Lopez named Sr VP Strategy at Telemundo.
Telemundo Media announced the appointment of veteran corporate executive Efrain Lopez as Senior Vice President of Strategy, effective immediately. Lopez will be based in Miami and report to Emilio Romano, President of Telemundo Media.
Sands named Regional VP of Univision Chicago.
Univision Communications Inc. announced the appointment of Larry Sands to regional vice president of Univision Chicago. He will continue to serve as the president of Univision Puerto Rico and oversee all operations in both markets.
Tommy Johansen back in Hispanic TV as CNN Latino launches in Miami.
CNN Latino is expanding to Miami, it was announced by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of Miami to its existing presence in Los Angeles, New York, Orlando, Tampa, Phoenix and Salt Lake City.
Schwarz named VP of Univision Cable Networks.
Cristina Schwarz will take on the role of vice president of Univision Cable Networks effective immediately.
