The CNN Latino launch event took place on Thursday, July 11 from 7 p.m. to 11 p.m. at the Rusty Pelican in the island of Key Biscayne in Miami, Florida. CNN Latino Miami will be on the air starting Monday, August 19.
Television
Estrella TV adds affiliation With Cocola Broadcasting in Boise ID.
Estrella TV continues to grow its affiliation line-up by adding KZAK-TV (Boise, Idaho) and renewing KMBY-TV (Monterey, California). Both local stations are owned and operated by Cocola Broadcasting, one of the first station groups to sign with Estrella TV as part of its launch.
Advertising for ourselves versus the consumer?
By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:
1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.
Thoughts?
The 10th Annual Edition of Premios Juventud.
Among the most recently confirmed stars are Chino y Nacho, Marconi with Eiza González, Larry Hernandez, Lucero, Prince Royce, Victor Manuelle with Gocho, Abraham Mateo, El Dasa, J Alvarez, J Balvin, Kevin Ortiz, N’Klabe, and Pee Wee. In addition, Yandel, part of the internationally famous reggaeton duo Wisin y Yandel, will make a rare appearance alone on the “Premios Juventud” stage to debut his first solo release since 2004, titled “Hablé de Ti.” Previously announced performers include Jencarlos Canela, Maite Perroni, Marc Anthony, Pitbull, Thalía, Angel & Khris, Becky G, DJ Chino, Fito Blanco, Leslie Grace, and Papayo.
Reyes named VP of Marketing for Fusion.
Anhelo will lead branding, marketing and promotion as we strive to make Fusion.
Cinemax opens panregional Advertising Sales in Miami.
HBO Latin America announced the creation of a panregional Advertising Sales team for Cinemax that will be based in Miami, and operate under the leadership of Gabriel Diaz. Gabriel will report directly to Renata da Conceição.
MundoFox premieres El Factor X.
MundoFox announced that “El Factor X” will premiere on Monday July 29th. Following the massive success of “The X Factor” in the U.S. and around the world, this original Spanish-language version will feature young contestants from 8 to 15 years old and will give U.S. Latino viewers the opportunity to choose the next young Latino superstar or breakout music group.
Telemundo acquires Philadelphia Affiliate – – – WWSI-TV
Telemundo Station Group announced that it has completed the acquisition of its Philadelphia affiliate, WWSI-TV (Channel 49), from ZGS Communications.
Univision Network honored with Telly Awards.
The Univision Network has been honored with two Bronze Tellys in the 34th Annual Telly Awards for the network’s specials titled, “Educando Contra el Peligro” (Learning About the Danger) and “Navidad Con los Nuestros: Tony Bennett y Sus Amigos” (Christmas with Us: Tony Bennett and His Friends).
