At Telemundo Media’s annual Upfront presentation, being held today (May 14th) at New York’s Frederick P. Rose Hall, home of Jazz At Lincoln Center, network executives will announce a vibrant lineup of new and returning programming for 2013-2014. Featuring over 1,000 hours of new content, including five telenovelas and two daytime series, the new slate announcement was made on the heels of the network delivering its highest rated quarter ever in the first quarter of 2013, according to Nielsen data. Coming off a record breaking 20 percent growth in the 2012-2013 Upfront, Telemundo Media has added over 110 new advertisers to date. Currently the #6 broadcast network regardless of language, the network also reported it has grown eight share points season-to-date during Monday to Sunday primetime.
Television
Sassa named Vice Chairman El Rey Network.
El Rey Network announced that Scott Sassa will be its new Vice Chairman. El Rey is being jointly launched by filmmaker Robert Rodriguez and FactoryMade Ventures. Antoinette Alfonso Zel, a marketing and branding executive from one of the most highly awarded advertising agencies in the country, will now step into the newly created role of Chief Marketing Officer of El Rey. The network will launch in December 2013 and have nation-wide carriage via Comcast.
Latinoamérica Televisión adds new programs.
Latinoamérica Televisión will debut two new series: “Machos de Chile” (drama) and “La Lola de Argentina” (comedy).
Telemundo Media launches FLUENCY Studio.
Telemundo Media announced the launch of FLUENCY, a new Los Angeles based multi-platform production studio, to develop and produce premium content for the full spectrum of U.S. Hispanics in Spanish and English.
CNN en Español and CNN Latino unveil New Programming Plans.
On Thursday, May 2, CNN en Español and CNN Latino unveiled its programming for the next year at the cocktail upfront reception held at the boutique hotel in Manhattan, Ink48.
Telemundo named official Hispanic Market partner of The Weather Company.
Telemundo Media announced an official partnership with The Weather Company (Weather), also part of the NBCUniversal family.
Estrella TV unveils Upfront Plans
As the showcase for its Upfront presentation, top US Hispanic broadcast network Estrella TV will host an intimate partner dinner event to be held Monday, May 13 on the mezzanine of Tao Restaurant.
mun2 airs live Red Carpet at 2013 Premios Billboard.
mun2 aired live red carpet coverage from the 2013 Premios Billboard on Thursday April 25 from 6-7 p.m. EST. The one-hour program was hosted by mun2’s Guad Venegas and Telemundo’s KVEA host Elva Saray, with red carpet and backstage interviews and fashion coverage from mun2 hosts La Bronca, Crash and Emeraude Toubia.
