Television

Spanish Broadcasting System, Inc. announced that on May 2, 2011, it entered into an agreement to acquire KTBU-TV (Digital 42;Virtual Channel 55) and other television assets serving the Houston market from U.S. Farm & Ranch Supply Company, Inc. and

Hispanic Information and Telecommunication Network, Inc. (HITN), announced the premiere of two original R. Paniagua, Inc. (RPI) productions in New York and the surrounding area. The television shows are sponsored by the Dominican Republic Ministry of Tourism to bring more culturally relevant television to the growing Latino and Dominican population in the tri-state area.

Discovery US Hispanic, the home to Discovery en Español and Discovery Familia, unveiled its 2011/2012 upfront theme – “Beyond.” Powered by Discovery Communications, Discovery US Hispanic offers advertisers the opportunity to “go beyond” and leverage the company’s unmatched ability to create content-driven ideas and synergies that transcend language barriers, travel across technology platforms and deliver a wide range of Hispanic audiences.

Tr3s: MTV, Música y Más hits the road for a multi-city Upfront tour to unveil the brand’s new portfolio of 360° content that continues to deliver on the network’s ‘MTV, Music and More’ maxims.

Simon Fuller’s XIX Entertainment announced a new partnership with iconic superstar couple Jennifer Lopez, Marc Anthony, and acclaimed show director, Jamie King.

Azteca America will continue this year with its successful strategy of infront presentations to over 100 clients and agencies throughout the country. The presentations will be kicked off with a visit to Azteca studios in Mexico City this month.

With nearly 20% of Hispanic P18-49 television viewing in Spanish today going to cable networks, a dramatic shift from broadcast to cable among this key audience segment is underway, according to newly-released research from the Cabletelevision Advertising Bureau (CAB).