With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing. DOWNLOAD REPORT HERE.
Television
Estrella TV 2011-2012 Upfront Presentation in NYC.
Estrella TV announces its first-ever Upfront presentation, for the 2011-2012 TV season, to be held at Gotham Hall in New York City on May 18th, 2011 between 12 noon – 2pm.
HIT Entertainment partners with Vme.
HIT Entertainment and Vme have announced an exclusive partnership to bring HIT’s popular preschool programs Thomas & Friends™, Angelina Ballerina™, Barney™ and Bob the Builder™ to the U.S. Hispanic market airing during Vme’s daily preschool programming block, Vme Niños and on Vme’s 24/7 cable channel Vme Kids.
Don Browne announces departure from NBCUniversal
NBCUniversal executive Don Browne, who will be 68 in May, has announced his plans to retire from the company. Browne has served since 2005 as President of NBCUniversal’s Spanish-language media company Telemundo Communications Group, following an extensive career with NBC News in New York and Miami. Browne’s last day will be June 3, the eighth anniversary of his arrival at Telemundo as the network’s Chief Operating Officer.
Fox Hispanic Media launches.
Fox International Channels (FIC) and Fox Global Networks (FGN) announced the formation of Fox Hispanic Media (FHM), a specialized group dedicated to help marketers reach the booming U.S. Hispanic market more effectively.
