Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter. DOWNLOAD REPORT HERE.
Television
Sí TV kicks off Bi-Cultural Latino Upfront.
The bi-cultural Latino upfront advertising season will kick off March 7 as English-language network Sí TV holds a week-long series of meetings for marketers and their agencies in Miami.
Cristina to break her silence on Azteca America.
On Friday February 18, 2011 at 10pm/9C Azteca America presents “Cristina Saralegui Rompe el Silencio”. Frank Cairo who recently joined Azteca America interviews the diva about the sudden cancellation of her show.
Discovery U.S. Hispanic Upfront 2011 plans.
Discovery U.S. Hispanic has announced that it will be returning to New York City for this Upfront season, presenting a new line-up for its flagship network Discovery en Español (DSCE), as well as giving an overview of its newest network Discovery Familia.
Martin Breidsprecher named CEO of Azteca America.
Azteca America announced the appointment of Martin Breidsprecher, current Chief Operations Officer of the company, to Chief Executive Officer of Azteca America.
