Television

The modern day travelers will engage in projects and the ‘real work’ in each community along their ten city route through North and South America. The travelers’ adventure from Alaska to Argentina will be captured by Discovery en Español on its upcoming series “Norte a Sur: Una Ruta, 5 Experiencias” (North to South: One Route, 5 Experiences), which will follow their adventures every step of the way.

Fox Sports En Español is being re-branded FOX Deportes this fall; it was announced by Vincent Cordero, the network’s Executive Vice President & General Manager.

Tr3s: MTV, Música y Más, a unit of Viacom Inc. launched its new look and feel that embraces the bilingual/bicultural lifestyle of the Latino audience in the U.S. The campaign labeled “I Feel Tr3s”, which brings to life the brand’s evolved identity, will run across all platforms thanks to the creative expertise of California-based ad agency Casanova Pendrill; and the network’s new look and feel identities were developed by creative design shop Capacity in Los Angeles.

Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have scored with viewers during the first half of the tournament, according to a Nielsen analysis of advertising effectiveness in the two countries.