The NFL, Telemundo and NBC Sports have teamed to celebrate Hispanic Heritage Month (September 15-October 15) with a unique broadcast for Hispanic viewers of the “Sunday Night Football” Miami Dolphins-New York Jets game on Sunday, September 26 at 8 p.m. ET. Telemundo will broadcast its first-ever “Sunday Night Football” game on its New York, Los Angeles and Miami Telemundo stations.
Television
Azteca America Network launches Azteca Stations Group.
Azteca America Network annouced the Azteca Stations group, which operates the full-power digital multicast stations of KAZA Channel 54 in Los Angeles, WMBC Channel 63.6 in New York, WSFL channel 39.2 in Miami and KOFY channel 20.4 in San Francisco, in addition to WCHU channel 61.1 in Chicago.
TR3S: MTV, MUSICA Y MAS launches July 12, 2010.
Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, will amplify its US Hispanic offering to appeal to a wider spectrum of the Latino audience through a broader scope of content starting July 12th 2010. As part of this strategy, Tr3s will align and build synergies with MTV Networks International’s (MTVNI) US Hispanic & Latin American operations in Miami under the leadership of Sofia Ioannou who will expand her remit as Managing Director of MTVN Latin America & Canada to include US Hispanic. John Mafoutsis, Senior Vice President of Brand Solutions for MTVN Latin America & Canada will also expand his role to include Tr3s. José Tillán will continue to serve a General Manager & Executive Vice President and Luisa Fairborne as Director of Advertising Sales of Tr3s.
Univision unveils ad campaign for 2010 FIFA World Cup South Africa coverage.
Univision Communications Inc. unveiled its national advertising campaign for its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa. Under the umbrella of “La Pasión del Mundial” (The Passion of the World Cup), Univision is engaging soccer fans all across the U.S. through various promotional efforts in print, outdoor media and in-theater advertising, as well as its own television, radio, online and mobile platforms.
a network with an attitude.
“There’s a huge audience out there that wants to see people on television that look and live their lives like they do. We’re happy to accommodate them.” That’s how Steve Koonin, president of Turner Networks, talked about his TBS cable channel to the New York Times. The question is, and as Kooin alluded to in that NY Times article about TBS, will the other English-language broadcast networks react?
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