Telemundo Communications Group introduced a news strategy to enhance and expand its news content across key day parts and multiple platforms.
Television
Spanish-language TV winning on U.S. turf
We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.
They used to be counted separately, with the English-language networks lumped together in one group and Spanish in another. I’ll bet the English-language networks wish they still were. Because, after four years of counting them all by the same means and using the same meters, it’s clear that the English-only broadcasters are in trouble, but Spanish is going strong.
It’s not supposed to work this way — at least not for those who want you to believe that Spanish is on its way out. But, to borrow a phrase, the reports of Spanish’s death have been greatly exaggerated.
BY JOSE CANCELA – Hispanic USA. To read El Blog CLICK above.
Television and Beyond: A Kid’s Eye View.
If you’re trying to locate a child between the ages of 2 and 11, your best bet might be to start your search in the media room, where older kids (age 6–11) clock in more than 28 viewing hours per week, primarily watching TV, but also spending close to 2.5 hours watching DVDs or playing video games, with an additional hour dedicated to the DVR and 18 minutes set aside for the VCR.
Nielsen to measure TV Usage in Puerto Rico.
The Nielsen Company announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010. The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).
Univision Studios launches.
Univision Communications Inc. announced a major expansion of its original production and co-production capabilities with the creation of Univision Studios, and the hiring of 30–year industry veteran Luis Fernández as president of Univision Studios. This marks the next phase in the evolution of Univision Communications and a monumental step forward in the continuous transformation of the Spanish-language media landscape in the United States.
