Spanish Broadcasting System, Inc. (SBS) announced that starting Monday, November 23, 2009 its television programming will be seen on the entire island of Puerto Rico. Due to an acquisition of new technology, audiences will be able to tune in to the channel over the air through a converter box, as well as on cable and satellite.
Television
Latin Grammy’s en Espanol; How much more proof do you need?
Univision should be singing. And the name of the song should be, “I Told You so.” On one of the toughest nights in television, the Spanish-language network kicked some serious ratings butt. Up against the English-language powerhouse programs CSI, Gray’s Anatomy, The Mentalist, Survivor and Flash-forward, Univision proved yet again, that in the youthful demographics that advertisers salivate over; Spanish is the language that touches them.
By Jose Cancela – Hispanic USA. To read El Blog CLICK above.
Highest reach ever for Univision Latin Grammys – 12.8M viewers.
The 10th Annual Latin GRAMMY Awards on Univision broke audience records for the network, reaching 12.8 million viewers, that’s all viewers, not just Hispanics, who watched some or all of the star-studded gala event. The broadcast made Univision the #2 network for the night among Adults 18-34, attracting 2.0 million viewers and beating CBS, NBC, FOX and CW in the process. In addition, the awards show attracted an average of 6.0 million Total Viewers 2+ and took the #3 spot among Adults 18-49 with 3.5 million average viewers, beating NBC, FOX and CW for the entire night in that demo. In key local markets such as Los Angeles, New York, Miami, Houston, and Phoenix, Univision stations were #1 for the night, regardless of language, among Total Viewers 2+.
