Television

In this new phase of its brand evolution, Telemundo reaffirms its mission to enrich the lives of Hispanics in the U.S. and audiences worldwide by informing, empowering, inspiring and entertaining them through innovative and culturally relevant content across multiple platforms. Anchored on robust consumer research and insights, the new brand identity solidifies Telemundo’s position as the media company for people who “Quieren Más” (Want More).

More Hispanics would watch English-language programming dubbed into Spanish if more were available and easier to find, according to the 2009 Hispanic Consumer Survey on SAP commissioned by Screen Actors Guild, which reveals the viewing habits of Spanish-speaking audiences in the United States and the use of Secondary Audio Programming (SAP).

According to Nielsen Media Research, 2009 has been Telemundo’s best October performance in the history of the network.

PRISA, (Promotora de Informaciones, S.A) announced an investment in and alliance with V-me Media,Inc., the U.S. Hispanic content/distribution company and owner of national Spanish-language network V-me.

PRISA will make an investment of cash and programming as a first step to a path of control in V-me Media, Inc.

“El Corrido,” a musical genre characteristic of the North of Mexico, has become a phenomenon with hundreds of thousands of followers throughout the United States. In fact, according to industry sources, Corridos account for 80% of U.S. Spanish music sales. “La Ley del Corrido,” premiering on Sunday, November 1st at 9 PM ET/PT, takes an objective look at the fascinating world of this genre, transporting viewers behind the headlines in true Discovery en Espanol style, to explore its history, origins and the crimes associated with this type of music.

The most prestigious White House musical event that commemorates Hispanic Heritage Month, comes to Telemundo exclusively in Spanish with “Fiesta Latina en la Casa Blanca”, a television special that will air on Sunday, October 18 at 6pm/5c.