Television

5.7% of U.S. HH unprepared for the switch to Digital Television.

More than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today. This is an improvement of more than 1.3 million homes since Nielsen reported readiness status at the end of December.

Televisa & Univision settle litigation.

Grupo Televisa S.A.B. and Univision Communications Inc. today announced that they have amended the current Program License Agreement (“PLA”). In connection with the amended PLA, litigation between the parties underway in Los Angeles federal court has been settled and will be dismissed.

Telemundo extends relationship with Billboard Latin Music Awards.

Telemundo Communications Group announced that the network has extended its multi-year deal with Billboard, a premier global music brand, to present the annual Billboard Latin Music Awards, with renowned producer, Tony Mojena continuing as the show’s Executive Producer.

Why Global TV Advertising will dominate and how Interactive Advertising Helps.

MRG’s new report shows how global developments in “Advanced Video Advertising” (AVA) for set-top boxes will continue to keep TV advertising dominant in global ad markets. By tracking both traditional and interactive TV advertising techniques, it provides an ROI calculation for each of the six most used interactive methods in the global advertising markets for Cable, Telco TV, Terrestrial, and Satellite operations.

A Class Apart

In the tiny town of Edna, Texas, in 1951, a field hand named Pete Hernandez murdered his employer after exchanging words in a gritty cantina. From this unremarkable small-town murder emerged a landmark civil rights case that would forever change the lives and legal standing of tens of millions of Americans. A Class Apart tells the little-known story of a band of underdog Mexican-American lawyers who took their case, Hernandez v. Texas, all the way to the Supreme Court, where they successfully challenged Jim Crow-style discrimination against Mexican-Americans.

Entres Nos Atlanta launches.

Atlanta Latino, Inc., publisher of Atlanta Latino Newspaper, and Telemundo 47 will launch Entres Nos Atlanta, a community television show on January 17, 2009. This weekly 30-minute program will air on Saturdays from 10:30 AM to 11:00 AM EST on popular Telemundo digital channel 47 (W47DN-DT), which is available over-the-air, free of charge in metropolitan Atlanta to over 3 million viewers. Telemundo, backed by NBC Universal

Spanish Television Sales launches …..

Former executives from Azteca America Spot Television Sales and Hispanic Independent Television Sales today announced the formation of a new Hispanic Television representation company, to be known as Spanish Television Sales.

Univision announces most extensive inaugural coverage.

The full resources of the Univision Television Network will be mobilized for its most complete coverage of a presidential inauguration ever. In addition to the network’s “Noticiero Univision” nightly newscast originating from the nation’s capital for two nights starting on Monday, January 19, anchors Jorge Ramos and María Elena Salinas will lead Spanish-language television’s most trusted news team to help viewers experience this historic inauguration from a uniquely Hispanic perspective.

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