The House failed to vote to approve a DTV date-change bill, a complete shocker on what the Senate had passed.
DTV date for switch continues to be February 17, 2009.
Until further notice.
Television
5.7% of U.S. HH unprepared for the switch to Digital Television.
More than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today. This is an improvement of more than 1.3 million homes since Nielsen reported readiness status at the end of December.
Televisa & Univision settle litigation.
Grupo Televisa S.A.B. and Univision Communications Inc. today announced that they have amended the current Program License Agreement (“PLA”). In connection with the amended PLA, litigation between the parties underway in Los Angeles federal court has been settled and will be dismissed.
Telemundo extends relationship with Billboard Latin Music Awards.
Telemundo Communications Group announced that the network has extended its multi-year deal with Billboard, a premier global music brand, to present the annual Billboard Latin Music Awards, with renowned producer, Tony Mojena continuing as the show’s Executive Producer.
Why Global TV Advertising will dominate and how Interactive Advertising Helps.
MRG’s new report shows how global developments in “Advanced Video Advertising” (AVA) for set-top boxes will continue to keep TV advertising dominant in global ad markets. By tracking both traditional and interactive TV advertising techniques, it provides an ROI calculation for each of the six most used interactive methods in the global advertising markets for Cable, Telco TV, Terrestrial, and Satellite operations.
