Digital Readiness of Total U.S. Households 9.4% of U.S. households are Completely Unready, and 12.6% of U.S. households are Partially Unready for the DTV Transition, according to Nielsen’s National television ratings panel.
Furthermore, 16.5% of all television sets in the U.S. are Unready Sets. Within Partially Unready households, approximately one in three television sets are Unready Sets.
In response to inquiries regarding Univision’s video-on-demand programming offering announced on May 19, Grupo Televisa, S.A.B. (“Televisa”; NYSE: TV; BMV: TLEVISA CPO) stated that Televisa’s program license agreement with Univision does not confer upon Univision any video on-demand rights with respect to Televisa’s content including its prime time telenovelas, series, shows or any other Televisa programming nor to Mexican Soccer League matches licensed by Televisa to Univision.
The Board of Directors of LATTV determined on May 6, 2008 that because of the company’s inability to secure a source of ongoing funding to continue operations, it was necessary stop broadcasting operations accordingly and to proceed with a company shutdown. Tapes and masters are being returned to all distribution and production houses this week.
Univision Communications Inc. announced that its flagship television station, KMEX-Univision 34 in Los Angeles, was the #1 television station in the entire country in any language among all Adults 18-49 for the month of April, according to Nielsen Station Index (NSI).
Interep’s Hispanic Independent Television Sales (HITS) announced at a New York event that it has launched the HITS Network, a national platform of the leading Hispanic cable and satellite networks across the country.
Spanish Broadcasting System (SBS)announced that it has signed a retransmission agreement with WSJU-TV, Channel 30, starting August 25th and making the station the newest affiliate of Mega TV in Puerto Rico. The agreement now makes Mega TV’s high quality programming available throughout the island to Puerto Rican residents. Mega TV programming is also broadcasted through cable and satellite systems in Puerto Rico.
DIRECTV Más, DIRECTV’s Spanish- language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media in New York today. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.
Univision Communications Inc. today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success.
