Television

Univision Communications Inc. today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success.

At its first upfront, 14-month-old V-me proved why it is the fastest growing Hispanic TV network in the US. During the upfront event held today at New York City’s Samsung Experience, the network unveiled its rapidly growing distribution, advertising opportunities and its 2008-2009 programming season, featuring a mix of high-energy, smart, engaging content for all members of the Hispanic household.

Advertisers gathered at the MTV Tr3s upfront held in New York City to learn more about tapping into the growing and increasingly influential Latino youth segment by learning how to “speak Tr3s,” the language of young Latinos that is very different from their non-Latino counterparts.

Eleven years after launching as the first national Spanish-language sports network in the United States, Fox Sports en Español has not only evolved into the most dominant sports network in Spanish-language cable television, but stands as the country’s most widely-distributed sports brand with its multi-platform assets. The network hosted its eighth upfront presentation today before an audience of nearly 1,000 media and advertising professionals at Cipriani in New York City. Fox Sports en Español unveiled key programming properties, and its extensive brand capabilities for the year ahead.

The latest research from media analyst firm Screen Digest examines the outlook for the global TV advertising market to 2012. As the economy looks set for a downturn, Screen Digest Senior Analyst and advertising specialist, Vincent Létang, expects to see sluggish growth to 2009, with the outlook improving from 2010 to 2012. In particular, traditional forms of advertising will suffer as TV audiences fragment and online advertising continues to take a greater share of marketing budgets.

On the heels of its successful client development meetings and the recent content agreement with Televisa for Mexico, Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, revealed today its 2008-2009 original programming season at a press conference held at the Radio City Suite of the Rainbow Room in New York City. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernandez, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing, Telemundo; Carlos Bardasano, Executive Vice President of Entertainment, Telemundo; and Flavio Morales, Vice President of Programming, mun2.

“Telemundo has come of age as a content company and has become one of the most respected producers in the world. Our partnerships with Televisa and TV Globo are a great affirmation of the success of our original content business model,” said Browne.

DIRECTV Más will unveil its latest Spanish-language programming and advertising campaign to the press.