Television

Spanish Broadcasting System, Inc. (SBS) announced that it had hosted its first network “Upfront” presentation for MEGA TV. At the event, which was held in New York City, Company executives announced that Mega TV had entered into a programming distribution agreement with a new major market affiliate serving Puerto Rico. In addition, the Company unveiled its new programming initiatives, featuring original proprietary content produced by its recently-inaugurated Megafilms subsidiary, which will supplement the high quality fare currently airing on MEGA TV.

Spanish Broadcasting System (SBS)announced that Luis Roldan was named Senior Vice President and General Manager of MEGA TV in Puerto Rico. Mr. Roldan will oversee the retransmission of Mega TV on WSJU-TV (Channel 30).

If you missed PBS’s “American Experience” profile of Roberto Clemente, you missed a true classic. Filmmaker Bernardo Ruiz quite correctly characterizes his work as not only a historical film but also as “deeply spiritual.” Look, I don’t work for PBS nor are they a client but this film definitely moved me, and I think it will move others. by Manny Gonzalez – abece.
To view CLICK on El Blog above.

The Nielsen Company and ESPN Deportes, ESPN’s 24-hour Spanish-language sports network in the U.S., announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service.

The month of April may portend a revolutionary or at least an evolutionary change in the landscape and structure of the US Spanish language television industry.

Barring an unlikely settlement or a request for extension of the scheduled court date on April 29th, Grupo Televisa, the Mexican based multimedia and entertainment company and world’s largest producer of Spanish language television will have its day in court regarding its former partner Univision, the leading Spanish language media company in the US.

Telemundo Communications Group announced its results for the Billboard Latin Music Awards airing on Thursday, April 10th.

Univision Communications Inc. announced the appointment of Sebastian Trujillo to the position of senior vice president and operating manager for the Galavisión Network, effective June 2, 2008. In this position, Trujillo will oversee programming, operations and production for the network.

DIRECTV Más, DIRECTV’s Spanish and English-language programming service, will officially launch its newly expanded channel lineup at the 2008 Latin Billboards.

Univision Communications Inc unveiled its latest effort in advancing accurate measurement and consumer insight into the diverse Hispanic consumer segment, in time for the Upfront. Using the power of Nielsen Media and Nielsen Homescan, Univision and Nielsen fused TV viewing data with purchase information, allowing marketers to effect their strategy for maximum return.