Univision and Todobebé Inc. announced an agreement to produce “¡Viva la Familia! de Todobebé” (Hooray for Families! from Todobebé), a new program all about and targeted to mothers and young families
Television
¡SORPRESA! unveils new branding.
Juniper Content Corporation’s ¡Sorpresa! Network unveiled its new branding, which refreshes ¡Sorpresa!’s on-air look. The logo and new tagline, “El Mundo que Imaginas” or “The World You Imagine,” begin to air on the channel this week.
MTV tr3s to hold bi-coastal Upfronts.
MTV Tr3s will showcase its Upfront presentation in New York City on Tuesday, May 13th at 7 PM and in Los Angeles on Thursday, June 19th at 7 PM.
Univision to hold Upfront on May 14, 2008.
Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City on Wednesday, May 14, 2008 at the Frederick P. Rose Hall, Home of Jazz at Lincoln Center.
Telemundo evolves the Upfront process with regional meetings.
Telemundo announced that it will launch a series of client development meetings across major US Hispanic ad markets during March.
DVR Playback is adding to TV viewing levels.
This has implications for primetime viewing levels in the future because as the number of DVR households in the U.S. population grows, DVR prime time viewing levels will likely rise as well.
13 Million U.S. HH not ready for DTV conversion.
More than 13 million households with television sets that can only receive analog broadcasts are currently unprepared for the transition to all digital broadcasting that is scheduled for February 18, 2009, according to the Nielsen Company. Another 6 million households have at least one television set that would no longer work after that date.
Nazario named President & GM of CaribeVision Puerto Rico.
Mayda Nazario who recently was a Sr. Account Executive at WAPA-TV has been named the new President & GM of CaribeVision en Puerto Rico.
